Advertising Platformer Racing 
Game Refinery
MARCH 27, 2025
Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements. One such game mode was Jellyfishing , where two teams raced to capture a designated number of jellyfish. Nevertheless, Goddess of Victory proves Dave the Diver could work on the platform.
Game Refinery
MAY 4, 2023
Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. These mechanics are unconventional for a racing game but aren’t surprising. This has led to some wildly unusual combinations.
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Deconstructor of Fun
NOVEMBER 25, 2024
In an ever-chaotic gaming business, Telegram seems to finally be a platform where a studio can launch with self-determination and have a real shot at a profitable game. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented. Tap the button and you’re off to the races!
Deconstructor of Fun
JUNE 24, 2024
Overall downloads have declined on both iOS and Android platforms , with Play Store downloads seeing a more significant drop. Racing Games: In contrast, racing games have shown modest growth, especially in regions like India and the Middle East, suggesting emerging markets' potential for specific game types.
Deconstructor of Fun
DECEMBER 5, 2022
After soaring to new heights during the lockdowns, mobile gaming got hit by platform privacy changes and an overall decrease in engagement as the world opened up again. What continues to make mobile games appealing is the unrivaled player base, established distribution platforms, and performance marketing, which enables games to scale.
Game Daily
MAY 19, 2023
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.
Deconstructor of Fun
JANUARY 31, 2023
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.
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