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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

Overall downloads have declined on both iOS and Android platforms , with Play Store downloads seeing a more significant drop. Racing Games: In contrast, racing games have shown modest growth, especially in regions like India and the Middle East, suggesting emerging markets' potential for specific game types.

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The Audit of Our 2023 Predictions

Deconstructor of Fun

The importance of app stores as a discovery platform has been on a steep decline ever since Appleā€™s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.

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8 Key Factors to Ensure Flawless Nintendo Testing

iXie gaming

Familiarity with Nintendo Platforms Nintendo testing can be challenging. Therefore, you must be familiar with different Nintendo gaming platforms, like upcoming consoles and Nintendo Switch, to be successful. Also, understand the unique controls and features of the Nintendo platforms to ensure flawless Nintendo testing.

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Bucking the Recession in Mobile Gaming

Deconstructor of Fun

After soaring to new heights during the lockdowns, mobile gaming got hit by platform privacy changes and an overall decrease in engagement as the world opened up again. What continues to make mobile games appealing is the unrivaled player base, established distribution platforms, and performance marketing, which enables games to scale.

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Playing both sides: How senior marketing leaders can ensure they build winning gaming teams

Game Daily

Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.

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The State of the Mobile Games Market in 2023

Deconstructor of Fun

In terms of revenue, the genres that took the most damage were: #1 Racing (revenue -28%, downloads +8%) The genre was down early a third down due to a decline across all titles. And unlike Racing, Shooter games also generally saw a decline in downloads as well. while the net revenues declined by 11% to $38.2B. Until next week. ?

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The Mobile Games Industry In the Year 2023

Deconstructor of Fun

Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.