Brand Game Development

JUNE 15, 2020

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

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Brand Game Development

SEPTEMBER 22, 2017

Click here. The subtlest of tweaks are all that’s needed at this point. This is somewhat of a mysterious process for a lot of game developers, as I pointed out in my article this week: A Crash Course in Board Game Marketing & Promotion. Facebook ads are some of the most effective advertising methods around today.

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Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

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Brand Game Development

NOVEMBER 3, 2017

Click here. 2: I did not order a prototype prior to manufacturing from the same company that printed. This is actually separate from the previous point. Bear in mind that by this point, I’d already failed at Kickstarter once. 10: My attempts at advertising were ineffective and untested.

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