Deconstructor of Fun

APRIL 25, 2022

From the integration of the card battling and Build & Harvest mechanics, to the strong character and world building, to the consistently smooth UI and UX, they all served the same purpose; how do we establish a fantasy world for people to shortly escape from their busy life, for once or for many more times?

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

FEBRUARY 3, 2020

This analysis is written by Abhimanyu Kumar with special contributions from UX Reviewer ’s Om Tandon and Brett Nowak , CEO of Liquid & Grit. This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend.

Mobile 52

Mobile Mobile Feature UX 52

CG Spectrum

JUNE 10, 2024

FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.

Film 52

Film Animation Animation Concepts 52

Deconstructor of Fun

JANUARY 17, 2020

On looking deeper, it was found that this was driven by two things - 30-35% of the growth was driven by increased IAP integration in various hypercasual mini-genres, most notably Puzzle. Clearly, the move towards hybrid-monetisation tactics has begun in Hypercasual. Includes both soft-launch and global launch titles.

Mechanics 52

Mechanics Platformer Studios Data 52