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Only 15% of casual puzzle games in the US top grossing 200 have implemented it, despite it proving reasonably effective at boosting performance in several level-based puzzle games. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
Millions of mobilegames are out there battling for engagement, yet only a few titles manage to fight their way to the top. Each partner event has a theme (like baking a cake, for example), with each team of two having its own target to reach (done by playing the game and building up event currency).
Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobilegames that enjoyed success at scale and popularity around the world.
In the game, you run your own farm, create your own products, and sell to the local community through your own small business. And we don’t see this often enough in games. It’s awesome to see some good messaging baked into its core gameplay. So ads won’t ever spoil what is arguably a perfect mobilegame.
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