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It always triggered so much explanation that we decided to abandon it”, explains co-founder and CEO Martin Sommer. To make sure all upgrades and weapons are properly balanced, Game Swing does playtests throughout development. “We Yes, I would say balancing is the hardest part.” Lars is really good at nailing that stuff.”
Still, Nowell strives to maintain a healthy work-life balance. In this co-op multiplayer game a group of players have to work together to escape a cursed tomb. No amount of playtesting is ever enough, he says. It became overwhelming, so I wanted to make something silly, fun, and kind of stupid to mix things up.
Diversify revenue model Cilingir urged game-makers with games skewed heavily toward either ad or IAP-based monetisation to balance their revenue mix. Long-term retention (D90+) If you want players to come back every day, you need to provide something new every day – but vary the intensity of those live ops so players don’t get fatigued.
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