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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. However, for those of us in mobile gaming, this evolution is no surprise.

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Why Some Puzzle Games are More Addicting Than Others?

Deconstructor of Fun

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Succeed in the market.

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From Casual to Complex: 7 Trends that Shaped Gaming 2024

Deconstructor of Fun

Market Growth Defies Stagnation While some predict a slowdown in mobile gaming, the numbers tell a different story. Contrary to these expectations, mobile gaming is still expanding, driven by a mix of fresh ideas and a steady influx of new players. Here’s a snapshot of the notable shifts in the industry right now.

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Old World Designer Notes #3: One Unit per Tile

Designer Notes

The big change that always gets mentioned when going from Civ 4 to Civ 5 is one-unit-per-tile (1UPT), which is interesting as 1UPT is purely a mechanical – as opposed to thematic – change. Generally speaking, opinions were divided over (although largely in favor of) the success of one-unit-per-tile.

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Turkish Gaming Phenomenon Uncovered: A Conversation with Rina Onur

Deconstructor of Fun

In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobile gaming venture, which recently secured a $55 million seed round. Together with Mishka, they discuss the highs and lows of Spyke Games, shining a spotlight on their latest sensation, Tile Busters.

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Marvel Snap - The Definitive Deconstruction

Deconstructor of Fun

What's surprising is that the game is also accessible on PC, even though it was designed primarily for mobile. As certain decks become dominant, players can quickly create counter decks to keep the game balanced and interesting. Marvel Snap has over 100 location tiles, each of which can significantly impact the game you're playing.

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Finding Genre Success: the Case of Gossip Harbor

Deconstructor of Fun

Written by Jesper Gustavsson , Director of Product at SYBO Games and a games industry veteran with 10 years of experience in building and operating mobile games as a product manager. In 2012, Microfun transitioned into the mobile gaming industry with the release of “Super Model” (an RPG fashion game).

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