Game Refinery

NOVEMBER 2, 2022

Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? And how do you know which trends will be a hit with a gaming audience? Meta layers.

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AWS Games

MARCH 6, 2024

launched in April 2023 and quickly grew to become the world’s #1 casual mobile game, surpassing $1B in revenue within six months. Join the game’s architects for a conversation on the architectural and design considerations underpinning the game, the AWS services used to help scale it, and lessons learned along the way.

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Deconstructor of Fun

NOVEMBER 4, 2024

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. This timeframe allowed us to select the most accurate data using our proprietary deals database. Finally, we concentrated exclusively on the gaming industry.

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Deconstructor of Fun

MARCH 24, 2025

Written by Marion Balinoff , an influencer marketing consultant with over a decade of experience, including six years in mobile gaming. She has worked with top gaming companies like Wooga, Supercell, Bytro and Huuuge Games, running performance-driven campaigns with budgets ranging from micro-influencers to MrBeast.

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PreMortem.Games

SEPTEMBER 14, 2023

Digitalization has resulted in a glut in gaming content and increased marketing expenses. Scumbag move But what got one studio head to call it “ an astonishing scumbag move ” is that the policy allows Unity to apply the new charges to “eligible games currently in the market.” billion last year.

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iXie gaming

MARCH 22, 2024

Mobile game developers face the daunting task of acquiring and retaining players in today’s fast-paced mobile gaming world. Well, there has been a significant increase in competition, providing players with more mobile gaming options than ever. But what is immersion? Let’s find out.

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iXie gaming

MARCH 22, 2024

Mobile game developers face the daunting task of acquiring and retaining players in today’s fast-paced mobile gaming world. Well, there has been a significant increase in competition, providing players with more mobile gaming options than ever. But what is immersion? Let’s find out.

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iXie gaming

SEPTEMBER 8, 2023

Mobile gaming has become popular in recent times thanks to the growing number of mobile device users. Several mobile game engines are used to create mobile games. However, Unity has stood out as one of the most preferred and trusted mobile game engines. Let’s find out.

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AWS Games

MARCH 27, 2024

Visitors to the Play and Learn Lounge could also play video games streamed from Amazon Luna while learning about the studios and services involved in the development process. Capturing the magical realm of data generated by Baldur’s Gate 3 : Baldur’s Gate 3 is built on an intricate storyline heavily affected by player choices.

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PreMortem.Games

SEPTEMBER 20, 2024

Succinctly, the Play Pendulum theory suggests that the video game industry alternates between two primary types of innovation: content innovation and distribution innovation. Each cycle typically lasts about a decade and directly shapes how games are created, distributed, and consumed. Enter the Play Pendulum.

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .

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Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

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Game Daily

NOVEMBER 16, 2023

With the technology and tools we’re developing alongside our partners, we want to foster a community for our namesake game that is able to create their own content and benefit from it, and immerse themselves in content that others have made and shared.” ” Core to Avalon will be player-created content.

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Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. Until next week. ?

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Game Refinery

AUGUST 22, 2024

Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobile games, no matter what genres you operate in. It can open up new ways to interpret and integrate live event data.

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PreMortem.Games

NOVEMBER 7, 2023

Given these incredible tailwinds, it’s not surprising that mobile game companies have delivered the vast majority of gaming venture returns in recent years. But now the era of startup mobile gaming growth is over, as you can read here. Games become more expensive to make. Of these, about 211 were studios.

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PreMortem.Games

JUNE 22, 2023

Younger generations are increasingly exploring various avenues of interaction with games, extending beyond traditional gameplay. These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing.

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Deconstructor of Fun

SEPTEMBER 10, 2019

This two part series on how to build and grow products with data is written by, Oleg Yakubenkov , CEO @ GoPractice. Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. The monetization didn't look that bad.

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Deconstructor of Fun

SEPTEMBER 16, 2019

This is the second and the final part of the series on how to build and grow products with data (you can find the first part here ). Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. It truly shows how data driven Uber.

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Data Build Point and Click Games 52

Deconstructor of Fun

MAY 6, 2024

When integrated with traditional marketing foundations like storytelling and retargeting, they hold even more data-rich potential for brand interaction and recall. This strategy can lead to increased retention and deeper interaction with the ad content, ultimately resulting in better conversion rates for advertisers.

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Game Daily

MAY 19, 2023

As it does not solely rely on user-level data, it’s significantly more resilient to ecosystem changes and data gaps than attribution. As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.

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AWS Games

OCTOBER 17, 2023

Independent game development studio, Norsfell , was founded in 2013 to forge new genres that bring people together. Now approaching its 10th anniversary, Norsfell has grown from a small startup developing mobile games into a studio with nearly 40 team members who helped launch the award-winning multi-platform game, “ Tribes of Midgard.”

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PreMortem.Games

APRIL 7, 2023

Top image: Marvel Strike Force by Scopely This week Savvy Games Group , a subsidiary of the Saudi Arabian government’s Public Investments Fund, announced that it agreed to purchase Scopely , a privately held mobile game publisher, for $4.9 The current transaction is a clear indication that is also building a content catalog.

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PreMortem.Games

JULY 3, 2024

Across the world, 85% of consumers engage with games in some capacity: 80% are players, 64% are viewers, and 35% participate in other ways, such as joining online gaming communities or creating content. The most engaged demographics are Gen Alpha and Gen Z, with over 90% of these younger consumers involved in gaming activities.

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Deconstructor of Fun

JANUARY 29, 2024

Guest post by Alexander Devyaterikov , Producer at Belka Games In today's gaming world, it's not enough to just have a good game. We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content.

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Deconstructor of Fun

JANUARY 27, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: You can find the previous predictions here.

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Game Analytics

NOVEMBER 10, 2022

With so little room to grab attention and inform their players about new content, all three games make sure they feature updates and new content in their title and description. And each experience, we’ve seen top YouTubers playing the game and sharing their codes. Lock some content for spenders only.

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Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? Facebook has demographic and interest data (your Facebook groups and likes).

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PreMortem.Games

AUGUST 26, 2024

Content stays king. Mobile gaming continues to dominate this category, accounting for $109.6 Some highlights from the report: The global market for interactive entertainment is on course to reach $250.2 billion in consumer spending in 2025E , up 4.6% year-over-year. year-over-year to $186 billion in 2024. billion (3.6%

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Deconstructor of Fun

FEBRUARY 3, 2025

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). It also makes it harder to compare these games performance with that of any successful casual puzzle due to the lack of clarity around ad revenue , which is often not as transparent or consistently reported as IAP data.

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Deconstructor of Fun

JULY 2, 2020

These are the four defensibilities from NFX with examples from tech: Applied to the gaming industry, here is my own interpretation for the archetypal companies for each defensibility category: So how defensible are game companies based on these defensibilities? In some rare cases, mobile launch budgets can potentially exceed $50M.

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AWS Games

DECEMBER 12, 2023

Recordings of AWS for Games customer presentations from re:Invent include: Customer Keynote – Riot Games : Riot Games’ Head of Global Infrastructure and Operations, Brent Rich, shares how Riot’s relationship with AWS has supercharged its purpose to improve the player experience, even in the face of timeline changes and priority shifts.

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Deconstructor of Fun

AUGUST 5, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Welcome to the first episode of our Mobile Publisher Series. Scopely The vision for the company has been, and continues to be, to build the definitive free-to-play mobile games company in the west.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Logic Simplified

APRIL 1, 2024

From strategy development, content creation, coding to testing, the development process reflects on the successful delivery of the game. Data Protection An important factor to consider when looking for a game development company is data protection. Is it well-defined?

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