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Attracting investors and publishers with the right kind of game demos

PreMortem.Games

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. A game demo is more than a condensed snapshot of your game. What kind of demo do you need? The most commonly used form is a prologue.

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FF16's demo is a masterclass in pre-launch marketing | Opinion

GamesIndustry.biz

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FUMES Demo UI update v0.05 is out!

Indie DB

FUMES Demo on Steam has a shiny update with upgraded UI and additional content!

Demo 105
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Steam demo overhaul includes standalone store pages, user reviews and wishlist notifications

GamesIndustry.biz

Valve has introduced several changes to how demos are handled on Steam, as well as how developers can better get them in front of potential players. Perhaps the most notable addition is that studios can now set up separate store pages for their free demos, where they can post screenshots, trailers and specify the contents of this download.

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AWS to showcase tools for breakthrough gaming experiences at GDC 2025

AWS Games

Visit the demo-packed AWS booth (#S927): Engage with purpose-built solutions from AWS that span the entire game development lifecycle. You will learn how to build your own game distribution channels, offer instant-on playable demos, explore new game modes, and reach new players on different devices all without modifying your game code.

AI 100
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Horror game POOLS filtered the negatives out by keeping the demo up after release

PreMortem.Games

Author: Michal Napora of 32-33 Should you take your demo down before the game comes out? However, there was one thing that we did a bit differently in this campaign, and that was how we handled the demo. The old adage among the Steam marketers (including myself) is to take down your demo before your game comes out.

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Yep I'm at GDC 2025 (links / presskit / dance card)

Radiator Blog

and you need content to feed the Machine -- contact me (see above) and I'm happy to talk about whatever to help you: General video game opinions / GDC gossip. AT] gmail ) and we can probably figure out a last minute meeting or demo too. If you're press / journalist / podcaster / creator / TikToker / YouTuber / writer etc. social event.

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