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We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
Digital Chess, one of the first video games ever created, has experienced a massive revival on mobile, with hundreds of Chess games available to download from the iOS store. million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?
Game consoles are primarily platforms on which to deliver content to players, alongside PC, mobile, VR, and other various devices. Adding or fragmenting more exclusive content among more platforms isn't necessarily a good thing. They're all essentially fighting over distribution of the same pool of overall content.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
But Shooters on PC/Console are like Match games on Mobile -- one of the biggest genres, with players always hungry for another game… right? New Entrants are Struggling to Break-In While elder games have been fighting over a stagnant TAM of players, new entrants have struggled to gain traction into the market.
Wreck League from nWay (a subsidiary of Animoca Brands, which also owns The Sandbox, TicBits, and Sky Mavis, among others) was announced earlier this month, and has been buttressed with a steady stream of blog posts, online explainers, and video content. “The more mechs you own, the more opportunities to engage in for better rewards.”
Even as creatives in other entertainment industries continue to fight to make fair wages, a new front has opened in gaming as developers figure out what to do about Unity’s new fee structure. Digitalization has resulted in a glut in gaming content and increased marketing expenses. Moreover, game production is changing rapidly.
His first game, mobile RPG Soulvars , started out as a passion project. Solo dev Dr.Kucho fights for true video games: “People play guided tours now” Mario Malagrino , creator of the recently released game Crude , knows exactly why he is working solo. “My Developing my first game was a complete learning experience for me.
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.
It was during those moments, captivated by the epic boss fights and voice acting in Final Fantasy 7, that Madiba’s deep love for video games was ignited. Olivier Madiba recalls playing games on warm sunny afternoons at his grandmother’s home with a spark in his eyes. These are some of his fondest childhood memories.
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In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.
Riot’s Team Fight Tactics (TFT) was launched quickly to catch the emerging auto-chess genre that was gaining popularity as a mod on Twitch. Till date Team Fight Tactics has reached bit over 11M installs. Riot for sure succeeded in shipping fast, but they clearly didn’t pay much attention on the business case for the game.
Although, in these types of games, whenever there is a new content update, there is also a revenue spike, which can be shown in the case of Tower of Fantasy. As a typical MMORPG feature, players can also challenge others for an open-world fight. Downloads had a huge spike at the start, which also affected the revenue spike.
Both of the authors are true fans of Command & Conquer franchise and both of the authors understand all to well how hard it is to ship a hit mobile game. content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. This has to be a major disappointment to EA Mobile.
We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content. So, here are our tips on how to reuse and loop your content the right way: 1. Plan content looping during the feature design phase.
Whereas if 90% of the people in a bar were women, the idea is that the environment is more appealing than the actual content. Then someone told me about a game developer in our community who had developed a fighting game based on their comic. Yes, the quality of the drink matters but the first inviting thing was the environment.”
Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Event- and content-specific currencies is a trend we’re across all the genres. billion IPO. Instead, the effect will be gradual.
They provide players with a convenient way to start playing, and the longevity of such games hinges on the appeal of their existing content as well as the strategy for delivering and monetizing future updates. In-Game Purchases (Microtransactions): Perfect for any platform, this is directly linked to the content on offer and its appeal.
The fact that you can tell who you’re up against because of how they fight, not how they look or what their name is. There is a much stronger presence in the mobile games segment, but more and more developers are also dabbling in PC games, which is great to see.” It was this idea that pushed everything else.
9 Most Popular Video Game Genres Dominating the Gaming Market Adventure Games Adventure games feature minimal fighting and rely rather on narrative. Role-playing Games (RPGs) Role-playing games are one of the most immersive and content-rich games one can play.
Using it to check on Godot game development streamers resulted in this funny compilation both the content creators and their viewers expressed happiness that the communities they had built were being recognized by us. The twin-stick shooter requires you to keep track of and fight the ever-closing game windows while evading enemies.
Still, they all provide a similar service: they produce graphics and animation for games, web applications, and other digital content. 3D games require more time and effort from the artist than 2D ones, but they also have many more options for what kind of content they can create. Casual Mobile Art. What do Game Art Studios do?
A bit of research brought up a story from a year ago ( source ) that puts the blame on Google’s algorithm for fighting fake reviews and concluding that genuine reviews are also deleted by it as collateral damage. Also one of the best (and best working) ports I’ve seen onto mobile and an all round good time. Google responds.
To discuss the first court rulings from the perspective of a mobile game publisher I sat down with non-other than the powerful Eric Seufert from Mobile Dev Memo and the extremely knowledgeable Chris Hewish , President of Xsolla. Consider it an appetizer to the content. Below you’ll find our conversation on YouTube and podcast.
Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio.
Guest post by Kenneth Landen , Director of Product at Hit Factor Executive Summary In the ever-evolving landscape of mobile gaming, Supercell's Brawl Stars has undergone a remarkable resurgence, transforming challenges into triumphs. The Brawl pass is also a key component to quest content depth and goal setting in the game.
Mobile games were in their infancy and about to be given rocket fuel when Steve Jobs announced the creation of the iPhone. And executives were struggling to process how this new model would change the way they created, sold and delivered gaming content. Which means that there is a third transformational event in my career.
In looking at recent innovations, a few key takeaways: Platform Expansion: We saw 1 new platform emerge but it was a huge one that now eclipses the other platforms: mobile Genre Expansion: We continue to see genre expansion and as before likely powered by technology enablement (e.g., Recent Innovations. That’s a really exciting trend. #2.
There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Most mobile players don’t have the commitment to dig deeper to figure out how it works on their own. Heroes: the way E&P scales content. An unprecedented success from a no-name developer.
Ever since it joined Kabam’s mobile gaming lineup, Marvel: Contest Of Champions has provided a mix of good and bad for its legions of players. However, the simpler fix, for now, is to download the latest patch, keep an eye on the Kabam forums for any updates, and avoid skipping animations after fights.
Expect more acquisitions, new game releases and revenue diversification efforts (also outside mobile games) from Playtika, as it prepares to bulk up before an imminent 2020 IPO. Also, a Revenue by Strategic Segment graph showcasing a 41% contribution to overall revenues through their mobile gaming portfolio (“Digital”).
content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Ten years ago, people would not pay for digital content and overall wanted to own things. This stability of predictable cashflow allows companies to market aggressively, invest in new content, etc.,
GoPractice is also highly recommended by some of the top mobile games companies, which is how I originally got connected with Oleg. Here’s how I view data-driven culture In my opinion, most teams working on mobile games don’t fully use the potential of data. This was no surprise as there was little content in the game.
The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.
Considering the overly competitive mobile user acquisition market, increasing LTV over time is vital not only to succeed but to survive. Due to that fact, the impact of live operations and adding new content for old users in such games is a much bigger lever than new user acquisition.
During the lockdown years companies grew in headcount to supply content against the massive surge of demand. Fighting against the AI revolution is not the answer. I’m inclined to share the sentiment of Mitch and Blake. Looking at the pitches, there’s a high likelihood of made-by-AI games trashing the market.
This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Solitude is not relevant given both CM and PK are played on personal mobile devices.
Most mobile gaming companies bet on incremental innovation as their gateway to success. Instead, we think that Clans would have declined even without Clash Royale (albeit at a slower rate) due to the “law of gravity” that all mobile games face after launch and, therefore, that Clash Royale was net positive. Cover image: Talouselämä. #1
. “It’s also, I think, in some ways a little scary that one device from one single company can theoretically replace every single device and can now sit right between the consumer and all the other content out there,” he mused. The discussion also addressed the challenges of producing quality content for VR.
Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases. King lost third of downloads but woke up towards the end of the year to fight back for downloads. Nintendo’s Dr. Mario World was a fresh take but just like most of the publisher’s games on mobile, it sadly tanked.
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