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From PUBG x Dragon Ball to Goddess of Victory: NIKKE x Nier: Automata and State of Survival x Resident Evil , collaboration events with renowned franchises have consistently demonstrated their ability to significantly enhance mobilegame performance. Below, we go through the highlights.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
Top 10 Games By Downloads Now, it’s time for a deep dive into the top 10 hypercasual games by downloads. As one might have expected, we can see several oldies on our list: Bridge Race , Going Balls , Race Master 3D – Car Racing and Car Games 3D: Car Racing.
Only 15% of casual puzzle games in the US top grossing 200 have implemented it, despite it proving reasonably effective at boosting performance in several level-based puzzle games. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. Our suggestion to all the game developers out there is to make the most out of these safe harbors while they still offer that sweet protection from the raging storm. And that’s a lot of eyeballs.
Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobilegames, no matter what genres you operate in. Alternatively, you can use it to introduce new features that appeal to wider motivations to attract new players.
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobilegames across Scopely, Activision Blizzard, Miniclip, and Zynga. It’s only a matter of time before mobile competitors go cross-platform and via cross-promoting their top mobile players threaten Fall Guys’ console dominance.
With the technology and tools we’re developing alongside our partners, we want to foster a community for our namesake game that is able to create their own content and benefit from it, and immerse themselves in content that others have made and shared.” ” Core to Avalon will be player-created content.
Zynga celebrated the 2022 Pride with in-gamecontent across several of their games , be it meeting LGBTQ+ characters in Farmville 3 or sending Pride-themed drinks and gifts to other players in Zynga Poker. Last year, the company distributed an exclusive rainbow-colored car to players in CSR2 Racing to commemorate the event.
Millions of mobilegames are out there battling for engagement, yet only a few titles manage to fight their way to the top. kuFor the Monopoly collab, players sprinted past GO on a map inspired by the classic board game. Their secret to success? Mastering the art of LiveOps.
State of the MobileGames Market The Western mobilegames market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B And unlike Racing, Shooter games also generally saw a decline in downloads as well.
Vibrating controller What followed was a series of visits to a neighbourhood gaming arcade to play games on the PlayStation. He fell in love with driving games like C3 Racing, Forza, Turismo, and Project Scars. He kept going to gaming arcades, using the coins he saved from lunch and transport money.
With so little room to grab attention and inform their players about new content, all three games make sure they feature updates and new content in their title and description. And each experience, we’ve seen top YouTubers playing the game and sharing their codes. Lock some content for spenders only.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. Gaming UA teams are primarily, if not entirely, focused on optimization.
Guest post by Alexander Devyaterikov , Producer at Belka Games In today's gaming world, it's not enough to just have a good game. We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content.
Whether it's expanding their brand's reach, targeting specific audiences, or exploring new platforms like mobilegaming, understanding these motivations can inform and elevate your pitch. To stand out, it's crucial to highlight your game's creative point of difference.
Now she builds strategy for and sources leading-edge content for Oculus, lectures on the intersection of art and code for UCSC in Games and Playable Media, wrangles a monthly column on science-fiction in videogames over at Amazing Stories and writes about how all these app-driven superpowers are going to change the human race.
You may also come across a game via a sponsored/influenced post on X or Discord. Tap the button and you’re off to the races! Each app can send 30 free messages per second — but by paying Stars, larger scale games can send up to 1,000 messages per second. No download or install or pesky permissions necessary.
Look for companies that offer full-cycle game development services, that cover everything from art, animation, VR/AR/XR-based development, right up to game testing. From strategy development, content creation, coding to testing, the development process reflects on the successful delivery of the game. Is it well-defined?
on Xbox Game Pass Profitability Last week Microsoft Gaming CEO Phil Spencer spoke at The Wall Street Journal ’s Tech Live conference saying that Xbox Game Pass is already profitable and accounts for around 15 percent of Xbox content and services revenue. billion on content for a subscription service that was not growing.
In order to achieve that goal, the game had to overcome two major challenges: it had to be free-to-play and it had to appeal to the Chinese audience. Given the lack of copyright enforcement, all western games were pirated, making premium games a losing proposition.
As games progress through their lifecycle, it becomes difficult to maintain the same level of acquisition costs they experienced post-launch. In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments.
content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. AAA game franchises are in the middle of a renaissance on mobile. At that time, Shenzhen-based Jade Studios created a massively multiplayer PC racing title for the Chinese market called QQ Speed.
content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. #1 1 How to make an analytic global launch decision So, you have soft launched your game. All of our readers will get 10% by following this link or mentioning “DoF” as a reference.
GoPractice is a tool I would have loved to have at the beginning of my product management career and it’s a tool that I love having now, a decade into making and operating free-to-play games. GoPractice is also highly recommended by some of the top mobilegames companies, which is how I originally got connected with Oleg.
We are predicting Peak Games’ decline and eventual sale because: The company has not released a new game in years The market growth is driven by Puzzle & Decorate games, which require massive amounts of content. Top 6 Hidden Object games. Action Puzzle and Other Puzzle are home to a ragtag bunch of games.
This might have some very light spoilers, but… honestly, one of my main criticisms is that there isn’t much to spoil in this game, at least not in the 27 or so hours that I played. You can date in this game, but only women, because Adachi is a man. He can save the world or he can just spend all his time doing kart racing.
You can check out one of our past newsletter articles (read: A race to the bottom on creator royalties? There is a huge value misalignment within the blockchain games industry. Now you have a larger number of players who already made a purchase for your game that can be incentivized to do even more! discussing it in more detail.
Unity is considered the best solution for mobilegame development. Unity is the best option for indie developers and mobilegame projects. In this article, you can take a quick look at some of the highly-rated and compelling games created with Unity.
The two graphs below show that competition for supremacy of Mid-Core in the Western audience is a tight race between Supercell and FunPlus. The game has failed to see an uplift ever since mid-2019 when the battle pass was first introduced into the game. This means that the teams behind these games are bigger.
We can say with more confidence than ever that gaming is at the heart of media and entertainment. For the past decade, we’ve looked at mobilegaming as the driver of gaming growth, both in terms of new players and revenue generated. The struggle is reflected in the new gamecontent coming to the subscription services.
Summarizing an entire year of mobilegaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobilegaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobilegames.
Save for a few unicorns ( Fortnite , AFK Arena ), the genres and game mechanics feel to me largely unevolved. The leaderboard of top game publishers has stayed largely the same for few years now. I personally believe Live Services are defined by three elements: Social, Live Events and Content.
. >> see our gaming market predictions As we enter 2025, the digital advertising and mobilegaming industries are transforming remarkably. As always, there are winners and losers, and within mobilegaming, certain genres stand out as clear frontrunners. Poolday.ai Significantly reduce production costs.
We look into the interesting world of creator royalties and whether games, especially those in the blockchain space, will join the race to the bottom. Blockchain games can hardly have priced mints in the current market conditions, so it is even more infeasible for any of them to go with this “no creator royalty” trend.
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