Deconstructor of Fun

JANUARY 31, 2023

Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. Our suggestion to all the game developers out there is to make the most out of these safe harbors while they still offer that sweet protection from the raging storm. And that’s a lot of eyeballs.

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Mobile Gaming Mobile Mobile Games 126

Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Deconstructor of Fun

JULY 15, 2024

Whether it's expanding their brand's reach, targeting specific audiences, or exploring new platforms like mobile gaming, understanding these motivations can inform and elevate your pitch. To stand out, it's crucial to highlight your game's creative point of difference.

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PreMortem.Games

DECEMBER 11, 2023

Vibrating controller What followed was a series of visits to a neighbourhood gaming arcade to play games on the PlayStation. He fell in love with driving games like C3 Racing, Forza, Turismo, and Project Scars. He kept going to gaming arcades, using the coins he saved from lunch and transport money.

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Racing Games Game Developer Game Development 156

Game Analytics

NOVEMBER 10, 2022

With so little room to grab attention and inform their players about new content, all three games make sure they feature updates and new content in their title and description. And each experience, we’ve seen top YouTubers playing the game and sharing their codes. Lock some content for spenders only.

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Game Refinery

AUGUST 22, 2024

Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobile games, no matter what genres you operate in. Alternatively, you can use it to introduce new features that appeal to wider motivations to attract new players.

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Deconstructor of Fun

JANUARY 29, 2024

Guest post by Alexander Devyaterikov , Producer at Belka Games In today's gaming world, it's not enough to just have a good game. We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content.

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Mechanics Content Puzzle Mobile Gaming 98

Game Refinery

MAY 30, 2024

Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. kuFor the Monopoly collab, players sprinted past GO on a map inspired by the classic board game. Their secret to success? Mastering the art of LiveOps.

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Mobile Mobile Co-op Mobile Gaming 52

Game Daily

MAY 19, 2023

Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. Gaming UA teams are primarily, if not entirely, focused on optimization.

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Game Refinery

JULY 27, 2022

Zynga celebrated the 2022 Pride with in-game content across several of their games , be it meeting LGBTQ+ characters in Farmville 3 or sending Pride-themed drinks and gifts to other players in Zynga Poker. Last year, the company distributed an exclusive rainbow-colored car to players in CSR2 Racing to commemorate the event.

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Game Design Aspect

FEBRUARY 20, 2021

Now she builds strategy for and sources leading-edge content for Oculus, lectures on the intersection of art and code for UCSC in Games and Playable Media, wrangles a monthly column on science-fiction in videogames over at Amazing Stories and writes about how all these app-driven superpowers are going to change the human race.

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Educational Education Writing UX 52

Logic Simplified

APRIL 1, 2024

Look for companies that offer full-cycle game development services, that cover everything from art, animation, VR/AR/XR-based development, right up to game testing. From strategy development, content creation, coding to testing, the development process reflects on the successful delivery of the game. Is it well-defined?

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Game Developer Game Development Development Engine 111

Deconstructor of Fun

OCTOBER 17, 2022

In order to achieve that goal, the game had to overcome two major challenges: it had to be free-to-play and it had to appeal to the Chinese audience. Given the lack of copyright enforcement, all western games were pirated, making premium games a losing proposition.

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Content FPS Mobile Mobile 52

Deconstructor of Fun

OCTOBER 2, 2022

As games progress through their lifecycle, it becomes difficult to maintain the same level of acquisition costs they experienced post-launch. In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments.

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Localization Games Advertising Racing 52

Deconstructor of Fun

SEPTEMBER 16, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. #1 1 How to make an analytic global launch decision So, you have soft launched your game. All of our readers will get 10% by following this link or mentioning “DoF” as a reference.

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Data Build Point and Click Games 52

Deconstructor of Fun

SEPTEMBER 10, 2019

GoPractice is a tool I would have loved to have at the beginning of my product management career and it’s a tool that I love having now, a decade into making and operating free-to-play games. GoPractice is also highly recommended by some of the top mobile games companies, which is how I originally got connected with Oleg.

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Data Build Games Mobile 52

Deconstructor of Fun

JUNE 26, 2023

You can check out one of our past newsletter articles (read: A race to the bottom on creator royalties? There is a huge value misalignment within the blockchain games industry. Now you have a larger number of players who already made a purchase for your game that can be incentivized to do even more! discussing it in more detail.

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Games Technology Game Development Game Developer 52

Keith Burgun

JANUARY 27, 2023

This might have some very light spoilers, but… honestly, one of my main criticisms is that there isn’t much to spoil in this game, at least not in the 27 or so hours that I played. You can date in this game, but only women, because Adachi is a man. He can save the world or he can just spend all his time doing kart racing.

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Writing Fantasy Fighting Cutscenes 52

Moonmana

APRIL 7, 2023

Unity is considered the best solution for mobile game development. Unity is the best option for indie developers and mobile game projects. In this article, you can take a quick look at some of the highly-rated and compelling games created with Unity.

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Engine Engineering Game Engine Games 52

Deconstructor of Fun

JANUARY 14, 2020

We are predicting Peak Games’ decline and eventual sale because: The company has not released a new game in years The market growth is driven by Puzzle & Decorate games, which require massive amounts of content. Top 6 Hidden Object games. Action Puzzle and Other Puzzle are home to a ragtag bunch of games.

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Puzzle Games Tile Mobile 52

Deconstructor of Fun

JANUARY 21, 2021

The two graphs below show that competition for supremacy of Mid-Core in the Western audience is a tight race between Supercell and FunPlus. The game has failed to see an uplift ever since mid-2019 when the battle pass was first introduced into the game. This means that the teams behind these games are bigger.

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Deconstructor of Fun

NOVEMBER 20, 2023

We can say with more confidence than ever that gaming is at the heart of media and entertainment. For the past decade, we’ve looked at mobile gaming as the driver of gaming growth, both in terms of new players and revenue generated. The struggle is reflected in the new game content coming to the subscription services.

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Console AAA Content Mobile 64

Deconstructor of Fun

NOVEMBER 7, 2022

on Xbox Game Pass Profitability Last week Microsoft Gaming CEO Phil Spencer spoke at The Wall Street Journal ’s Tech Live conference saying that Xbox Game Pass is already profitable and accounts for around 15 percent of Xbox content and services revenue. billion on content for a subscription service that was not growing.

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Cross platform Mobile Mobile Games 52

Deconstructor of Fun

NOVEMBER 25, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. AAA game franchises are in the middle of a renaissance on mobile. At that time, Shenzhen-based Jade Studios created a massively multiplayer PC racing title for the Chinese market called QQ Speed.

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Deconstructor of Fun

MARCH 28, 2023

Thus we refer here only to games with explicit currencies (gold, crystals, etc) and item economies (like weapons, items, potions). This only applies to game items or assets formally organized in a clear increasing power or utility progression as part of the game’s core design (Diablo / Wow Loot, Animal Crossing rooms & furniture, etc ).

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

MARCH 21, 2023

We look into the interesting world of creator royalties and whether games, especially those in the blockchain space, will join the race to the bottom. Blockchain games can hardly have priced mints in the current market conditions, so it is even more infeasible for any of them to go with this “no creator royalty” trend.

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Deconstructor of Fun

AUGUST 4, 2020

Save for a few unicorns ( Fortnite , AFK Arena ), the genres and game mechanics feel to me largely unevolved. The leaderboard of top game publishers has stayed largely the same for few years now. I personally believe Live Services are defined by three elements: Social, Live Events and Content.

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Games Mechanics Mobile Mobile 52