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Dedicated game console Across every generation, mobile is the most used platform for playing games. Older gamers tend to play more Puzzle and Match games, while Gen Alpha, Gen Z, and Millennials all lean towards Adventure titles most frequently. Older players spend more on handy purchases like gear and content packs.
To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. Gossip Harbor (source: GameRefinery platform).
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
Masters of simulation, this studio is renowned for making popular sim games for mobile. But not only is it the first to make it to mobile, it’s also the first one to be free to play. Summoners War: Chronicles is yet another MMORPG to make it to mobile. It’s tricky taking any game from PC and Console to mobile.
With a knack for puzzles, arcades, and simulation games. The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Titles like Match Factory , Triple Match 3D , and Tile Busters have successfully carved out space by introducing fresh mechanics to the puzzle category.
The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobile gaming industry. Four mobile games from indie studios in the U.S., Europe and Africa received awards for ‘innovative stories, highly engaging gameplay, and real-world impact’. Download the game here.
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. moment for many folks in the mobile gaming industry, including Playrix.
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features.
The mobile hit Empires and Puzzles (E&P) by Small Giant Games (acquired by Zynga) has made over $600M in net-revenues while racking up around 60 million installs. While there have been numerous clones and follow up titles trying to get a piece of the ever growing puzzle RPG pie, none of them has had any meaningful success.
Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Playing levels awards stars , which are used to earn coins in the Puzzle Pass. The Twist: The Puzzle Pass.
His first game, mobile RPG Soulvars , started out as a passion project. Airships: Conquer the Skies is still going strong on Steam and Stark keeps adding new content to the game to keep the community interested. I’m not good with story telling or puzzle design, so combining some expertise would be nice.”
Alrighty then, lets kick off the predictions with the Puzzle genre! Puzzle Games Continued to Grow. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases. Last year Puzzle games generated a whopping $4.5Bn in IAP revenues while growing 18% year-on-year.
It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. They are typically found on mobile devices as part of a larger app or within mobile web browsers. Are Playable Ads Working?
The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.
Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier. Breaking into the top of the genre requires often massive development investments, an unrivaled content pipeline, and superb live operations - and often an appealing IP. Small Giant did it with Puzzle and Empires.
The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Wooga GmbH.
This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.
Between one job and another I always tried to include some type of content related to games. That’s how I worked on the level design and puzzles in Raccoo Venture, for example. Although the levels often underwent changes after testing in the 3D environment, when you start to feel the dynamics of the level and the puzzles.
We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content. So, here are our tips on how to reuse and loop your content the right way: 1. Plan content looping during the feature design phase.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.
They launched a new game from a new studio entering the most competitive genre on mobile in the midst of Apple’s privacy apocalypse and has generated a billion dollars in revenue in two years. One could even suppose that it makes content transfer (levels, features) even easier between the two games.
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Event- and content-specific currencies is a trend we’re across all the genres. billion IPO.
” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so.
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Similar to popular games, the success of viral content is often down to it being relatable and fulfilling certain needs.
Players typically interact with the environment and other characters in order to solve puzzles containing clues to advance in the gameplay. Role-playing Games (RPGs) Role-playing games are one of the most immersive and content-rich games one can play. War Thunder, Dirt Rally, Microsoft Flight Simulator, X Plane 10 Global, etc.,
Dylan Tredrea is a product & publishing consultant with over 12 years of experience in mobile free to play games at studios such as Disney, Rovio, Zeptolab, & CrazyLabs. I concluded from this experience: that narrative in mobile free-to-play games was often an immense waste of resources. Its likely precisely what youd expect.
Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. The two main flavors are subscription bundles (Xbox Game Pass, Apple Arcade) and user-generated content aka UGC (Roblox, Fortnite Creator). In these platforms, it is up to the creator to monetize their content.
An essential data platform for all mobile gaming studios. Well, one of the biggest trends in mid-core games is growing your business on mobile and beyond. In 2021 the Mid-core category continued to dominate on the revenue side, bringing 45% of all In-App Purchase (IAP) revenues in mobile markets (excluding China, Japan, and Korea).
Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Netflix games will start on mobile. Next Games has soft-launched Stranger Things: Puzzle Tales, a free-to-play story-driven puzzle adventure RPG. They will not be limited to mobile, however.
This makes RPGs the third largest genre on mobile after Strategy ($5.4Bn) and Puzzle ($4.5Bn) games. Idle RPGs (not to be confused with Idle games) and Puzzle RPGs were the biggest growing sub-genres in 2019. Nevertheless, Puzzle RPGs look to be at their peak while Idle RPG revenues have already declined.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. — million downloads collectively.
Mobile gaming has experienced an unprecedented surge in recent years, with iOS emerging as a prominent platform for game development. For aspiring game creators, venturing into iOS mobile game development services can be thrilling and rewarding. The mobile app landscape is vast, boasting over 230 billion apps worldwide.
The only way we encourage reviews is through an in-game reminder on the mobile version which seems to be the industry standard. Also one of the best (and best working) ports I’ve seen onto mobile and an all round good time. In short, there is no reason we can think of to explain why our reviews should have disappeared.
We're talking about massive layoffs across the tech industry and gaming in particular, new mobile game studios from NetEase and Nintendo, Playtika's latest earnings report, the dramatic and sudden collapse of FTX and the ongoing creator royalty debate going on in the world of NFTs. ? million despite lowest quarter since 2020 ?
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.
The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. They involve player skill and time spent, so the contents are perceived as more meritocratic and effort-based than a direct purchase. You’ve got a deal!
Still, they all provide a similar service: they produce graphics and animation for games, web applications, and other digital content. 3D games require more time and effort from the artist than 2D ones, but they also have many more options for what kind of content they can create. Casual Mobile Art. What do Game Art Studios do?
Preferences: The top five genres show how much mobile and casual games influence the market. They are currently puzzles (63%), arcade (52%), skill & chance (44%), shooters (42%) and action (41%). 64% use mobiles – 12% only play on smartphones. Representation: The gender split between gamers is 53% male and 46% female.
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. This analysis is written by two unassuming Township players, Buğrahan Göker and Michail Katkoff.
Meta’s venture into the metaverse coincided with Apple’s privacy changes and resulted in the loss of the platform as the number one ad channel for mobile games. We’re seeing a 5 to 10% decline in mobile in Western countries. King is growing on mobile while their competitors are in trouble. And the same happened to Metaverse.
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