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Drive-Up Your Revenues with Seasonal Events

Game Refinery

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

As one might have expected, we can see several oldies on our list: Bridge Race , Going Balls , Race Master 3D – Car Racing and Car Games 3D: Car Racing. Thus, when every pixel of the old games seems to be explored up and down, DLC (downloadable content) might become a good option to sugarcoat things.

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How Pride Was Celebrated on Mobile in 2022

Game Refinery

In this blog post, we would like to highlight some examples of how Pride showed on mobile during this year’s Pride month. Zynga celebrated the 2022 Pride with in-game content across several of their games , be it meeting LGBTQ+ characters in Farmville 3 or sending Pride-themed drinks and gifts to other players in Zynga Poker.

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What We Can Learn About LiveOps From the 2024 Mobile Gamedev Award Winners

Game Refinery

Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?

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The Hunger Games for User Generated Content: Case Fall Guys

Deconstructor of Fun

Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobile games across Scopely, Activision Blizzard, Miniclip, and Zynga. Can slow-rolling UGC pack the punch Mediatonic needs to defend the knockout genre on the console before mobile competitors eat their lunch?

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