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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

From PUBG x Dragon Ball to Goddess of Victory: NIKKE x Nier: Automata and State of Survival x Resident Evil , collaboration events with renowned franchises have consistently demonstrated their ability to significantly enhance mobile game performance. Below, we go through the highlights.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

As one might have expected, we can see several oldies on our list: Bridge Race , Going Balls , Race Master 3D – Car Racing and Car Games 3D: Car Racing. Thus, when every pixel of the old games seems to be explored up and down, DLC (downloadable content) might become a good option to sugarcoat things.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Could card games emerge as the next big growth genre in 2025? Poolday.ai

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How Pride Was Celebrated on Mobile in 2022

Game Refinery

In this blog post, we would like to highlight some examples of how Pride showed on mobile during this year’s Pride month. Zynga celebrated the 2022 Pride with in-game content across several of their games , be it meeting LGBTQ+ characters in Farmville 3 or sending Pride-themed drinks and gifts to other players in Zynga Poker.

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What We Can Learn About LiveOps From the 2024 Mobile Gamedev Award Winners

Game Refinery

Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?

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