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With a knack for puzzles, arcades, and simulation games. The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games.
This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features. Only 15% of casual puzzle games in the US top grossing 200 have implemented it, despite it proving reasonably effective at boosting performance in several level-based puzzle games.
The mobile hit Empires and Puzzles (E&P) by Small Giant Games (acquired by Zynga) has made over $600M in net-revenues while racking up around 60 million installs. While there have been numerous clones and follow up titles trying to get a piece of the ever growing puzzle RPG pie, none of them has had any meaningful success.
Thief Puzzle: to pass a level Another new hit with 27M downloads is Thief Puzzle: to pass a level. The game’s monetization strategy is focused primarily on In-app Ads: it has short levels with a big amount of post-level and try-again Interstitial ad placements that allow Thief Puzzle: to pass a level to generate high LTV.
Alrighty then, lets kick off the predictions with the Puzzle genre! Puzzle Games Continued to Grow. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases. Last year Puzzle games generated a whopping $4.5Bn in IAP revenues while growing 18% year-on-year.
Christmas 2022 was made very special for some as Moon Active announced the acquisition of the casual puzzle game Zen Match for as much as $150M. Designing a Tile Match level When designing puzzle levels, one of the initial goals should be to ensure that players can easily recognize patterns.
40% QoQ) and Wood Screw Puzzle (–23% QoQ). Additionally, players can try out over 40 different skins, and the content that allows them to earn rewards by collecting stickers enhances user satisfaction. However, the number of newcomers is on a downtrend from quarter to quarter.
6 focusing on web3 projects, primarily content creators, with 5 in gaming and one mobile play-to-earn platform. — The company has developed two mobile titles— Word TilesPuzzle: Word Search and Restaurant Tycoon. 4 mobile games developers, founded mainly by former King’s employees. — million downloads collectively.
A puzzle-solving, tile placement board game for 1-4 players.” Content marketing is a great way to spread the word about your game. When additional text is required, as with Facebook, Instagram, or Pinterest, a simple, straightforward description of the game goes a long way. Eat villagers. ” Metrics for Ad Spending.
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. This leads to a higher CTI (Click Through Installs) and conversion rates in app stores since the players who viewed and tapped the ad see a similar content in the store page - even though the ad originally was just a fake gameplay.
Matchington Mansion is a top 5 puzzle game with raking in over $15M a month in net revenues. content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. That’s a lot of work for so few…. And there are 15 million reasons to look deeper into how they did it.
A key reason is that Clash Mini seems in a much earlier and rough state than other Supercell soft launches : Less playable content, less spending depth, and several unfinished systems (i.e. This points out that new playable content is consumed faster than in other SC games. No reason to play leagues…).
Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. You decided how much time you'd spend swapping tiles or tending to your flowerbeds.
Live services : Over the years, the game hasn’t lost its step and has continued to provide fresh content regularly. To do so, Supercell focuses on fresh Live Services content and on investing in esports, partnerships, community, and other top-of-the-funnel marketing campaigns. FarmVille extended its IP to puzzle back in 2015.
Tasty Humans is a 30-60 minute, tile-laying, pattern-building game for 1-4 players. Carcassonne is a tile-placement game in which the players draw and place a tile with a piece of southern French landscape on it. But every tile that you claim affects what your rivals can take next. Are you excited? Hobby Board Games.
Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. Thankfully, your faithful crew at DoF are here to try and help you make sense of it, well, at least the very specific part of it related to puzzle games. Mat Baker has been making mobile games for 15 years. It made $5.1
We talked about the emerging Tile Match subgenre in a previous article and also deconstructed its first success story with Zen Match in another. Thus, Tile Busters was born. Before delving into the game and its details, it is worth noting how the metagame of Tile Busters is constructed. Do you lack depth in your puzzle levels?
Casino, Puzzle (Casual), and Strategy games are flourishing, with blockbuster titles like Monopoly Go and Royal Match driving incredible success. Creative AI technologies enable marketers to produce video and static content ready for deployment, significantly reducing the time designers need for re-edits, a major pain point for many teams.
Especially since the game seeks to dominate the puzzle genre, which is the largest and arguably the most competitive genre in mobile games. Early revenue per download data shows that it outperforms other Classic Match-3 titles and is as strong as full Puzzle & Decorate games, suggesting that players like the direction. It made $5.1
CONTENT WARNING 1: I mention a suicide from a century ago. CONTENT WARNING 2: the game is rather explicit, but I've kept the imagery in this post relatively tame, at a semi-NSFW / soft-R rating. A dense randomized mini-chess puzzle where everything matters. SPOILER ALERT: This post spoils what happens in the game.
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