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I was recently playing a mobile game. Based on a long tradition in mobile gaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Mobile game developers face rising production and UA costs and a lack of financing.
They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. Nevertheless, mobile gaming represents a whopping 61% of all games revenue , a number that would be even larger should we account for all the in-app-ad revenue.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray.
Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. Sports saw YoY growth of +29% ($880M) , while Racing registered +23% YoY ($331M). compared to $827M in 2019.
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobile games market. a remarkable +100% QoQ; read a full case study on Supercent’s games); Car Race 3D: Car Racing (+22% QoQ); Race Master 3D – Car Racing (+4% QoQ); Going Balls (+0.1%
Welcome to the third episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, what is their company’s strategy, how do they work with developers and how do they see the future of publishing on mobile. SuperScale = Growth Partner.
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B And unlike Racing, Shooter games also generally saw a decline in downloads as well.
Delabs partners with Web3 community platform Delabs, the Web3-focused arm of South Korean game development company 4:33 Creative Lab, announced a new partnership with Web3 community platform Galxe, for its Rumble Racing Star, previously featured in GameDaily. The game’s open beta test is set for this month.
These are the Mobile Games Defying Economic Headwinds — and Why In data.ai These are the Mobile Games Defying Economic Headwinds — and Why In data.ai What continues to make mobile games an appealing market is their unrivaled player base, established distribution platforms, and performance marketing which enables titles to scale.
This two part series on how to build and grow products with data is written by, Oleg Yakubenkov , CEO @ GoPractice. Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. this series is written by Oleg Yakubenkov , CEO @ GoPractice.
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. As it does not solely rely on user-level data, it’s significantly more resilient to ecosystem changes and data gaps than attribution.
The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.
Needless to say, Demographics like age, race, ethnicity, gender, income, education, and employment provide valuable insights that guide game development companies during the process of creating, marketing, and maintaining games. of mobile gamers, while people older than 45 years make up nearly a third.
This is the second and the final part of the series on how to build and grow products with data (you can find the first part here ). Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. It truly shows how data driven Uber.
An essential data platform for all mobile gaming studios. In this analysis, data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets.
Toys for which you had to build a track yourself and then simply put them on it, and race with your friends just by pressing a button! You can play campaign mode with your friends or/and with AI, build custom tracks and then race on them in the party mode! It all started when we were just kids playing slot cars toys, do you know those?
Data Protection An important factor to consider when looking for a game development company is data protection. Look for one that cares about your data security and intellectual property. From action and arcade to adventure, sports, racing, and strategy genres, we offer tailored solutions across consoles. Rising Max Inc.
Make sure to back up any saved game data before doing so Forza Horizon 3 Performance Issues: Low FPS and Stuttering Various players are constantly complaining on forums about the performance issues of the game. Plus, there is also a Forza racing game for mobile players , and you can play it as soon as you want on your pocket device.
Yet, for indie dev Almar, it offered an escape from the corporate rat race he felt trapped in. I left gamedev entirely for five years, because I was burned out from working on yet another F2P mobile casino game or whatever soulless product would feed my family.” Once I consider I have enough data, I move on to analysis.
Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. This article in our prediction series will cover the Sports & Racing category. Sports genre grew with nearly every sub-genre up, except Realistic Racing (CSR2 declined 11% and no new games scaled up).
Unlike with mobile games, none of these ads disrupt the gameplay. So even if you lose in a race, you still make thousands of in-game currency just by going on a stroll (as well as a cut from the race). We see this a lot in mobile games. Data can tell you a story about your game that you never knew.
But for the vast majority of mobile games, this approach will not work. And the market leaders in mobile gaming have conducted so many tests that they know exactly when and which mechanics work best (or perhaps they don't know, and we're just blindly following them as successful examples?). And I'll tell you why.
Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games.
Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who advises mobile gaming clients on their international expansion strategies.
These include concerns around privacy, data security, and the potential for misuse of these technologies, among others. “The level of immersion that VR and AR offer is unparalleled, but this also means that we are opening up new avenues for data collection and potential breaches of privacy,” he noted.
We pulled the data of top 1000 games from last three years from the one and only App Annie and aligned the data with the categories, genres and sub-genres. ❤️ App Annie for unrivalled data support. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases.
Mobile continued to search for growth in the post-IDFA world. We just never thought that the impact would be so quickly visible in the data. The subscription model, and Game Pass in particular, lowers consumer price expectations and drives the devaluation of gaming content in a cannibalistic race to the bottom.
From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.
. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Join one of the few powerful game companies taking over mobile. Exit mobile. Instead, the indie developers will have three options.
AAA game franchises are in the middle of a renaissance on mobile. Several of the industry’s top IPs have received high-fidelity ports that have been successful in bringing core franchise players to the mobile format. It was only a matter of time before Call of Duty would find its feet on mobile. So is COD Mobile dead?
The unreliability of pre-registration numbers, the overestimation of brand equity, and the waning influence of first-party featuring are soon becoming recurring themes in mobile gaming; Squad Busters' launch throws these challenges into the spotlight. Prestige chasing is a troubling aim for mobile marketers, whose primary goal is growth.
Verdict: CORRECT (1 Point) #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. They have more data than the publishers, which means that we can't win. The streaming behemoth has been focused on publishing mostly canceled mobile games or ported PC titles.
Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games.
Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only.
Yet something has changed in the last years as mobile free to play has matured and become global. Many of the new games that are gaining ground are coming from developers like Lilith , Firecraft Studios (Matchington Mansion), FunPlus (King of Avalon, Guns of Glory) and IGG (Lords Mobile). data from the best of the best - Sensor Tower.
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