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Learn how gamedevelopers can expand their mobilegame business beyond the app stores, improve UA and discoverability, and discover more freedom to deliver unique experiences directly to new and existing players.
Mobilegames and gacha mechanics have been closely aligned for a significant time. Regardless of the genre, most gamers playing titles on a mobile device will inevitably encounter gacha mechanics in some shape or form, whether that’s a box gacha, sugoroku gacha, timed gacha, or one of many others.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Mobile Legends Bang Bang’s collaboration with Kung Fu Panda.
Even small companies can forge partnerships with top-tier brands like Disney, Marvel, and Mattel, negotiating collaborations that bring mutual benefits.
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User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
Trkiye has rapidly established itself as one of the world's most dynamic mobilegaming hubs. With a strong talent pool, an entrepreneurial mindset, and a track record of success, the country is now the second-largest gaming hub in EMEA after the UK. Today, Istanbul holds the undisputed crown of the world's mobilegaming capital.
Narrative design has always been an important part of video gamedevelopment, but its significance in modern-day games continues to grow as narrative elements play an important role in player engagement and retention. One newcomer to the subgenre that has been putting this to the test is Farlight Games’ Call of Dragons.
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The gaming world is changing fast, and mobile phones are leading the charge. Not too long ago, we could only dream of playing high-quality 3D games on our phones. Mobilegaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue.
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The mobilegaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobilegamedevelopment and strategies for retaining audiences in the context of constant changes. As new trends emerge, audience demands may evolve. Read more
Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobilegames market continued to grow, surpassing expectations. Gamedevelopment professionals often regarded other business niches with disdain, citing superior financial metrics as the reason.
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I was recently playing a mobilegame. Based on a long tradition in mobilegaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Unless a clone game actually copied a big part of your games title, that will be really hard to prove.
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Supercell believes there's room for more mobilegames to be highlighted during events like Summer Game Fest. The Finnish developer was the only company to have a mobile-only game featured during this year's showcase on Friday, with the star-studded live-action trailer for Squad Busters promoting its most recent hit.
Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.
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Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. By the way, it amazes me that Apple doesn’t even notify developers when they feature their games on App Store. Instead, the indie developers will have three options.
Luke Muscat is no stranger to success in the mobilegaming world. I didnt feel like I was learning that much with each new game, he says. Determined to push himself, he embarked on a new path as a solo developer. One that would force him to master every aspect of game creation, from coding to marketing.
Sign up for the GI Daily here to get the biggest news straight to your inbox Mattel, the toy firm behind Barbie, has announced that it will self-publish mobile titles. In an interview with GamesBeat , global head of digital gaming, Mike DeLaet, said that announcements for the company's self-published games will begin later in 2024.
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With the mobilegame market’s outstanding growth over recent years, it’s sometimes easy to forget just how young of an industry it still is. However, it’s also clear that legislative changes and player feedback both demand a new approach from game makers and marketers.
Tripledot Studios has acquired fellow mobilegame company Zephyr Mobile for an undisclosed sum. Developer and publisher Tripledot is mainly known for mobile title Woodoku. As reported by Pocket Gamer , Zephyr and its 55 staff will continue to be run by CEO Serge Morozov, out of its Warsaw HQ. Read more
Nailing the mobilegames scene is all about grabbing users' attention, getting them excited to download your mobilegame, and ensuring they have a great time playing it. However, as a mobilegamedeveloper, you might find yourself at a crossroads when it comes to executing user acquisition campaigns.
Sign up for the GI Daily here to get the biggest news straight to your inbox When you play Resident Evil Village on an iPad Pro, it's flabbergasting to believe that this is Capcom's latest mainline entry running natively on a mobile device, looking every bit as good as its home console counterparts.
Electronic Arts is set to lay off "a small number of staff" due to its decision to close two of its mobile titles: EA Sports MLB Tap Sports and F1 Mobile Racing.
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