Thu.Jul 25, 2024

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How to market a game: an introduction to game marketing

Game Developer

Are you looking to market your game? This guide will teach you everything you need to know about game marketing, from targeting your audience to using unconventional tactics. You'll learn about the history of video game marketing, how social media and community management play a role, and more.

Media 220
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Former Activision staff concerned about gen AI tools used in development, including Midjourney

GamesIndustry.biz

Activision Blizzard has reportedly approved the use of generative AI tools including Midjourney and Stable Diffusion for producing concept art and marketing materials. This is according to a recent investigation by Wired , which obtained an internal memo from Activision's then chief technology officer Michael Vance that approved the use of these generative AI tools.

AI 140
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Trending Sources

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Illusion of Skill: How to Make a Better Game in Less Time

Game Developer

Playtesting helps you make a better game in less time.

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Does a game being 'mobile-first' limit the amount a developer can charge on console?

GamesIndustry.biz

Some of the biggest titles of the past few years have demonstrated that mobile platforms do not need to be a lesser alternative to a title's home console editions. Genshin Impact – consistently one of the most popular action-adventure games with gacha elements on the market – was simultaneously released for Android, iOS, PlayStation 4, and PC in September 2020, and for PlayStation 5 a year later.

Console 126
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Life by You cancellation tanks Paradox operating profit

Game Developer

The publisher scrapped the life sim and closed developer Tectonic in June.

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SAG-AFTRA calls for a "video game strike", effective from tomorrow

GamesIndustry.biz

The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) has called a strike, effective at 12.01am tomorrow (July 26). National executive director and chief negotiator Duncan Crabtree-Ireland, acting under the authority delegated by SAG-AFTRA, says the strike comes "after more than a year and a half of negotiations [about the Interactive Media Agreement] without a deal.

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SAG-AFTRA performers call strike against major game studios over AI

Game Developer

SAG-AFTRA members who work in games will strike starting at midnight, AI protections chief among their concerns.

AI 208

More Trending

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Armored Core VI blasts past 3 million units sold

Game Developer

FromSoftware's mech action game hits the milestone about a month shy of its first birthday.

Games 204
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What is Salesforce UAT Testing? Why is it Important in 2024?

Rocket Brush Studio

Ready to optimize your Salesforce UAT process? Discover how effective UAT can enhance your Salesforce deployment, ensuring it meets all user expectations and business requirements. This guide offers an in-depth look at the Salesforce UAT process, crucial for ensuring software aligns with business needs.

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Xsolla names Cathleen Nilson as new chief financial officer

Game Developer

Xsolla is adding a veteran of Samsung, EA, and the AI industry to its leadership ranks.

AI 151
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German games market increases 6% to €10bn in 2023

GamesIndustry.biz

The German games market grew by 6% to €10 billion in 2023, with revenue from mobile games having almost doubled to €2.9 billion since 2018 when revenues were estimated to be €1.5 billion. That's according to new figures released by the German Games Industry Association (Game), based on data collected by Data.ai. The report shows solid improvement over the 1% growth recorded last year.

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Adobe DOJ Lawsuit Un-redacted

Game From Scratch

GameFromScratch.com Adobe DOJ Lawsuit Un-redacted On June 17th, 2024 the US Department of Justice filled a lawsuit against Adobe over their business practices, specifically their early cancellation fees and the difficulty customers face when attempting to cancel their Creative Cloud accounts. The initial filling was heavily redacted (PDF Link). Today however, the redacting has been […] The post Adobe DOJ Lawsuit Un-redacted appeared first on GameFromScratch.com.

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Improbable achieves profitability for the first time

GamesIndustry.biz

Tech firm Improbable has posted its first full-year profit, recording £11 million in the black for 2023. The company announced this news as it submitted its filing to Companies House yesterday, also reporting a 37% year-on-year increase in revenue to £66 million and a cash position of £185 million. Improbable was founded in 2012 and originally focused on technology that could be used to create large-scale, persistent simulations for use in video games.

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Gaming Analytics: Leveraging AWS Glue and Amazon Redshift Spectrum for Player Insights

AWS Games

Introduction In the dynamic landscape of game development, efficient data management and analysis are pivotal for optimizing player experiences and driving business growth. Game developers and analysts often encounter the challenge of aggregating data from diverse sources, ranging from real-time operational metrics to historical analytical records. To address these challenges, AWS provides a robust suite of services.

Data 64
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Xsolla appoints new chief financial officer, Cathleen Nilson

GamesIndustry.biz

Cathleen Nilson has been appointed Xsolla's new chief financial officer. The global game commerce firm confirmed Nilson's new appointment after she served a year at software-as-a-service AI company Kami Vision. Before then, Nilson served at other technology and game firms such as Samsung, Turing, and Electronic Arts (EA).

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Release candidate: Godot 4.3 RC 1

Mircosoft Game Dev

We are cautiously optimistic that Godot 4.3 is ready for release, please test it and let us know if we are right!

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Sweety Ludo - Make by CocosCreator

Cocos

I am trying to upload to Poki. The first play test performance is quite poor, <50% players have past the first gameplayStart() event. So I am making the first time user tutorial to help them join the game as fast as possible.

Dev 52
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How is someone who has two jobs seen in the gaming industry? Is it looked at with good eyes by hiring managers?

Ask a Game Dev

Two jobs isn't really a positive - game dev can be taxing in terms of time and effort, so the main concern would be an employee that works a second job would be more exhausted and less able to complete her tasks. If that candidate can persuade the hiring manager that she'll be able to do the job we're hiring for and that her other job isn't directly competing with us (e.g. working for another game studio at the same time), then everything should be fine.

Dev 52
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I want to make the animations work one after the other but the code I follow the docs does not work when eventtyeFinish

Cocos

import { _decorator, Component, Node, SkeletalAnimation, Animation, SkeletalAnimationState } from ‘cc’; const { ccclass, property } = _decorator; @ccclass(‘SkeletonAnimationEvent’) export class SkeletonAnimationEvent extends Component { start() { let skeletalAnimation = this.node.getComponent(SkeletalAnimation); skeletalAnimation.on(Animation.EventType.FINISHED, this.onAnimationFinished, this); } onAnimationFinished(type:Animation.

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Skybase - v0.5 Released

Indie DB

Check out the demo of Skybase version 0.5 - including enemy ships and freighters.

Demo 72
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I want to make the animations work one after the other but the code I follow the docs does not work when eventtyeFinish

Cocos

import { _decorator, Component, Node, SkeletalAnimation, Animation, SkeletalAnimationState } from ‘cc’; const { ccclass, property } = _decorator; @ccclass(‘SkeletonAnimationEvent’) export class SkeletonAnimationEvent extends Component { start() { let skeletalAnimation = this.node.getComponent(SkeletalAnimation); skeletalAnimation.on(Animation.EventType.FINISHED, this.onAnimationFinished, this); } onAnimationFinished(type:Animation.

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Understand The Difference Between Nodejs and React Native

Artoon

If you’re navigating the world of web and mobile development, you’ve likely […] The post Understand The Difference Between Nodejs and React Native appeared first on Artoon Solutions.

Mobile 40
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Sweety Ludo - Make by CocosCreator

Cocos

Recently I have released a new game mode for Ludo in the hope it will make the game more exciting. After looking at some references from other (ludo) games I have come up with this new mode Player can collect Golden candy - the new currency which can be used for skills and portals There are 3 skills: double dice value, dice control, and pawn protection.

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Sweety Ludo - Make by CocosCreator

Cocos

Hi, we just released the game on CrazyGames, Here is the link: [link] Please try the game and give us a like, feedback welcomed.

Games 52
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Sweety Ludo - Make by CocosCreator

Cocos

Hi, we just released the game on CrazyGames, Here is the link: [link] Please try the game and give us a like, feedback welcomed.

Games 52
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Sweety Ludo - Make by CocosCreator

Cocos

Hi, we just released the game on CrazyGames, Here is the link: [link] Please try the game and give us a like, feedback welcomed.

Games 52
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Support 16K in Android15

Cocos

We found in the update notes for Android 15 that the page size will be changed to 16K. For Creator 2.x versions, would it be sufficient to just modify the NDK build version and recompile to support this change, or is there additional work required? If an update is needed for Creator, is there a timeline for the corresponding support plan? By the way, we are currently using version 2.4.11.

Build 40
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Webview postmessage not working on android

Cocos

I have been trying to send some data via postMessage in my webview, in Browser it workes fine but in android its not working this.newWebView.evaluateJS( try { var meta = document.createElement('meta'); meta.httpEquiv = "Permissions-Policy"; meta.content = "accelerometer=self"; document.head.appendChild(meta); } catch (e) { console.error('Failed to set Permissions-Policy:', e); } try { window.postMessage({ type: 'authToken', token: '${token}' }, '${url}'); } catch (e) { console.error('Failed to p

Data 40
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Axmol-2.0 released

Cocos

axmol is just a fork of cocos2d-x-4.0: GitHub - axmolengine/axmol: Axmol Engine – A Multi-platform Engine for Desktop, XBOX (UWP) and Mobile games. (A fork of Cocos2d-x-4.0) axmol-2.0.0 release notes Add experimental WebAssembly build support(WebGL 2.0) by @nowasm List of known issues maybe help wanted WebGL context lost not handled yet A demo avaiable on axmol gh-pages: cpp-tests.html, build from branch dev Note: Follow functionals require wasm pthread support, and needs server enable M.

Demo 40
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Axmol-2.0 released

Cocos

axmol is just a fork of cocos2d-x-4.0: GitHub - axmolengine/axmol: Axmol Engine – A Multi-platform Engine for Desktop, XBOX (UWP) and Mobile games. (A fork of Cocos2d-x-4.0) axmol-2.0.0 release notes Add experimental WebAssembly build support(WebGL 2.0) by @nowasm List of known issues maybe help wanted WebGL context lost not handled yet A demo avaiable on axmol gh-pages: cpp-tests.html, build from branch dev Note: Follow functionals require wasm pthread support, and needs server enable M.

Demo 40