Sensor Tower acquires Data.ai
GamesIndustry.biz
MARCH 19, 2024
Sensor Tower has acquired mobile marketing firm Data.ai for an undisclosed sum, which will involve an unknown number of layoffs from the latter's workforce. As reported by TechCrunch , Sensor Tower plans to utilise Data.ai to strengthen its position in digital marketing and mobile, and to expand its customer base and products. Sensor Tower said its platforms will remain as standalone offerings "with no additional consumer-focused changes" following the acquisition, and its leadership team will r
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