How a Failed Kickstarter Set Me Up For Success 2 Years Later
Brand Game Development
MARCH 23, 2020
Almost two years ago today, I launched a Kickstarter campaign for a board game called Highways & Byways. It was a deeply personal project for which I had high hopes. When it wound up being just another failed Kickstarter campaign, it hurt badly. I learned a lot from that experience. From it, I went on to write Why the Highways & Byways Kickstarter Campaign Crashed & Burned , which remains one of the most popular posts on this blog, even two years later.
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