This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Mobilegames and gacha mechanics have been closely aligned for a significant time. Regardless of the genre, most gamers playing titles on a mobile device will inevitably encounter gacha mechanics in some shape or form, whether that’s a box gacha, sugoroku gacha, timed gacha, or one of many others.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
A common way to monetize freemium mobilegames is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. This ad implementation method is usually found in exploration games with tycoon core mechanics.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform).
The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.
Progression and milestone rewards When players have achieved something great in the game, such as reaching a significant milestone or completing a tricky level, providing them with an opportunity to invest in the game is an excellent way to keep the momentum going. for coins used to purchase in-game hints.
The top 200 merge game titles (source: GameRefinery platform). Including narrative elements in the meta layer of the game certainly has a positive impact on the revenue. GameRefinery’s motivational data shows Gossip Harbor does things differently than most merge games. Source: GameRefinery platform ).
With IDFA regulation changes and an influx of new games entering the market, publishers and mobilegame studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobilegames have found that minigames are the best way to boost UA and player retention.
For mobilegames in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Outdated or insecure cryptography : Many mobile devices run outdated operating systems which no longer receive security updates.
. >> see our gaming market predictions As we enter 2025, the digital advertising and mobilegaming industries are transforming remarkably. As always, there are winners and losers, and within mobilegaming, certain genres stand out as clear frontrunners. Poolday.ai
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
Since MiHoYo released Genshin Impact in 2020, an irreversible shift in perception happened across the gaming industry and among many gamers: free-to-play mobilegames can actually be good?! Arguably, Genshin Impact had all the ingredients of a fully-fledged AAA console/PC game.
An unfairness that we in the mobilegame industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobilegames and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”
Smartphones are as much a tool for entertainment as they are for communication, and mobilegames rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand. However, to minimize your costs, there is one solution to that.
You’ve got hundreds of potential competitors to keep an eye on, thousands of live events to track, and constantly changing trends in the mobile market affecting gameplay mechanics, monetization and user acquisition. Or maybe you want to introduce new gameplay mechanics, such as guilds and minigames, but don’t know where to start?
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? The gamemechanics are simple: players trade fidget toys and aim to get the best trade.
Mobilegame developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. One of the most successful ways of doing this is by introducing meta elements – gameplay elements and mechanics from other game genres – into your game.
Hailing from the casual gaming brigade, these games have become synonymous with the mobilegaming experience, delivering entertainment at your fingertips with just a few taps. These games appeal to a wide audience, from casual gamers seeking quick entertainment to hardcore players chasing high scores.
The mobilegaming industry has exploded recently. Developers are constantly seeking the best tools to create engaging, high-performance games that can run smoothly on a wide range of Android devices. Two of the most popular game enginesUnity and Unreal are the top choices for Android game development.
But in todays cross-platform, high-expectation environment, QA is not a cost center. Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. QA as a Trust Mechanism Players expect frictionless experiences.
Market Growth Defies Stagnation While some predict a slowdown in mobilegaming, the numbers tell a different story. Contrary to these expectations, mobilegaming is still expanding, driven by a mix of fresh ideas and a steady influx of new players. Here’s a snapshot of the notable shifts in the industry right now.
The mobilegame industry is the most demanding industry for the past few years. Though there are millions and millions of mobilegame apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
In-app purchase (IAP) offers are one of the most popular and longest established monetization features in the mobile market. As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobilegames, and there are plenty of different ways you can design an enticing IAP offer for your game.
Mobilegaming has grown into a multibillion-dollar industry, with millions of users spending time playing games on their smartphones and tablets. As the mobilegaming market continues to expand, mobilegame developers must find ways to make their games stand out in a crowded marketplace.
The onboarding period is the delicate phase where the player’s relationship to the monetization mechanics of the game is often decided – for better or worse. Let’s find out what kind of interesting monetization features aimed specifically at new players can be found in top mobilegames from East to West!
Much has changed in mobilegaming since then—and not all of them for the better—but one thing’s for sure: Scopely has more than delivered. Back in 2019, we explored how Scopely was carving out its own space in the industry with a unique approach to game development focused on building a strong product foundation.
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. Stumble Guys Player Motivations (Source: GameRefinery SaaS platform). You’d be forgiven for mistaking Stumble Guys for Fall Guys.
Testing mobilegames is crucial as it helps you release bug-free games, boosting the gaming experience. However, in the fast-evolving tech world, developers have had to build mobilegames for different operating systems (OS), including iOS, Android, and Windows. Obtain testing devices.
Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. But making a game there is unlike making a game anywhere else. Don’t make it like a mobilegame. The players just aren’t receptive to this style of game.”. Roblox is a social platform.
Games for Change , in partnership with HP and Google Play, announced the winners of the second annual Diverse Voices, New Stories Challenge at the 2024 Games for Change Festival. The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobilegaming industry.
More importantly, it showed audiences worldwide that this 1400-year-old board game can be glamorous, resulting in over 3.2 million people signing up to the browser-turned-mobilegame Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix. on Android/iOS or $46.99/$48.99
Millions of mobilegames are out there battling for engagement, yet only a few titles manage to fight their way to the top. All these crossovers come in different shapes and sizes too, spanning everything from fashion brands, automotive, anime, TV, movies, and even other video games. Their secret to success?
If we notice that ad creatives showing hordes of red stickmen work very well for one game, we test the same idea in other projects. Also, if a gamemechanic has high retention, but other metrics are not as promising (e.g., Which social media platforms do you mostly use to search for trends?
State of the MobileGames Market The Western mobilegames market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. Until next week. ?
By immersing users in dynamic, interactive environments, VR offers an innovative platform for improving motor skills, reaction times, and hand-eye coordination. VR-based balance and mobilitygames have shown remarkable improvements in users ability to execute complex movements with greater confidence and precision.
Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
Driving force behind the upcoming action-platformer The Devil Within: Satgat is Manze Lee, Creative Director and CEO of Newcore Games. The South Korean studio was founded in 2020 by a team of game veterans. The feedback they received from players will help them further improve the combat mechanics.
Avalon is being built with Didimo’s Popul8 character creation platform and Inworld’s AI-powered character engine. The game features action-combat including magical powers in player-vs-environment and player-versus-player modes. The game’s open beta test is set for this month.
Independent game development studio, Norsfell , was founded in 2013 to forge new genres that bring people together. Now approaching its 10th anniversary, Norsfell has grown from a small startup developing mobilegames into a studio with nearly 40 team members who helped launch the award-winning multi-platformgame, “ Tribes of Midgard.”
He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.
We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. Our game Eating Simulator , for instance, drew inspiration from this YouTube video with 1.6M ” What was the reason for the shift towards the Hybridcasual game market? .”
It contains the game’s proposed design like the concept of the game, genre, core gamemechanics, gameplay, timeline, illustrations/sketches, story and characters, levels and monetization strategies. This decides whether the game is worth pursuing or not. GDD is updated regularly.
Scaling Warhammer 40,000: Darktide from 0 to 100,000 players in 1 hour : Learn how Fatshark scaled a game for millions of players using a serverless backend architecture, Amazon GameLift , and AWS Global Accelerator. Scaling a multiplayer game into the millions with Mortal Kombat 1 : Warner Bros.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content