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We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. As an example, collaboration events are used by more than 70% of the top 10% of highest-grossing games in the China iOS market.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
Social media has a knack for bringing niche topics to the attention of a large audience. Lately, we see more and more games inspired by these social media trends making it to the top charts in terms of downloads. AppMagic investigates the rise and fall, successes and failures of these specific types of games. Think again.
For mobilegames in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Introduction User authentication and authorization is a critical aspect of almost any application.
With the mobilegaming industry’s continued growth year after year, mobile devices are becoming a platform of choice for numerous developers and publishers. Mobilegames have evolved immensely from their roots are rudimentary puzzle games into viable and complex titles in their own right.
But it wasnt just the rekindling of outdoor activities that impacted gaming. Competition for media consumption intensified with streaming, shopping, and social mediaplatforms taking an ever larger portion of consumers screen time. Then there were the structural shifts in privacy that shook the gaming economy.
Smartphones are as much a tool for entertainment as they are for communication, and mobilegames rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand. However, to minimize your costs, there is one solution to that.
Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe the same will happen again because the appetite for games has never been as vast as it is today.
Mobilegaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobilegaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. Finally, we concentrated exclusively on the gaming industry. 4 mobilegames developers, founded mainly by former King’s employees. —
The mobilegame industry is the most demanding industry for the past few years. Though there are millions and millions of mobilegame apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
Mobilegame developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. One of the most successful ways of doing this is by introducing meta elements – gameplay elements and mechanics from other game genres – into your game.
Session highlights included: Effortless Game Launches: How League of Legends Runs at Scale on AWS explored Riot Games auto scaling infrastructure and flexible provisioning platform. Green Light: Unleashing Squid Game on Amazon GameLift detailed Netflixs successful launch of a fast-paced mobilegame inspired by the hit show.
These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. More than one platform Almost half of all gamers actively play on more than one platform.
By immersing users in dynamic, interactive environments, VR offers an innovative platform for improving motor skills, reaction times, and hand-eye coordination. VR-based balance and mobilitygames have shown remarkable improvements in users ability to execute complex movements with greater confidence and precision.
Mobilegaming continues to dominate this category, accounting for $109.6 And Web-based gaming is reinvigorated, growing +5.8% Despite generating substantial revenues, major platforms like Twitch continue to struggle with profitability. Similarly, non-endemic brands are pushing into gaming. year-over-year.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
In addition to the series of articles about hypercasual games and the social media trends that inspire them, AppMagic talked to AZUR Games and FreePlay, both developer and publisher in the mobile- and hypercasual games market. How do you track mobile market trends?
halx99: I think you needs this fork which implement win32 video player based on microsoft media foundation: [link] now axmol support play video with sprite render on all platforms: GitHub GitHub - axmolengine/axmol: Axmol Engine – A Multi-platform Engine for.
Written by Marion Balinoff , an influencer marketing consultant with over a decade of experience, including six years in mobilegaming. She has worked with top gaming companies like Wooga, Supercell, Bytro and Huuuge Games, running performance-driven campaigns with budgets ranging from micro-influencers to MrBeast.
Avalon is being built with Didimo’s Popul8 character creation platform and Inworld’s AI-powered character engine. The game features action-combat including magical powers in player-vs-environment and player-versus-player modes. The game’s open beta test is set for this month.
FlowMade has spent a decade offering “mental health and productivity solutions for game developers” Marketing games on TikTok Abraham Lieberman is the founder of marketing agency Clicks Talent, which specializes in leveraging social media, and represents more than 100 clients.
Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. Access all of our previous predictions.
” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so.
This time we’ll unveil the most common reasons why studios choose Unity for creating a game for Android in 2023. Keep on reading and find out what it takes to build a highly-rated mobilegame by using the Unity engine and what you should be ready to go through. Is Unity Good for MobileGames?
Apart from running the one and only MobileDevMemo , he also runs a strategy consulting firm for media and consumer technology companies - Heracles Media. Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobilegames. #2:
Unlike these other formats, however, the games industry produces experiences that can differ vastly from one platform to the next. The Best MobileGame award, on the other hand, is simply “for the best game playable on a mobile device.” So, what are we to make of Game of the Year awards for mobile titles?
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. Stumble Guys Player Motivations (Source: GameRefinery SaaS platform). In total, Stumble Guys raked in over 219 million downloads.
Furthermore, the high production values allow RAID to capture an audience across platforms arguably better than a game that already looks poor on a small screen. Being so deep in the hole puts tremendous pressure on Blizzard's first mobilegame. While titles with strong long-tail, like RAID, will keep on keeping on.
Written by Ethan Levy , who is always looking for worthy, free-to-play mobilegames for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. COO & CPO Greg Peters on how gaming fits into the Netflix business model. They will not be limited to mobile, however.
With the popularity of mobilegame apps, game companies and developers are looking for a niche genre that stands out in the global market. In that case, with potential growth and platform expansion, casino game apps seem to be the best option. But it is important to consider the platforms.
Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobilegaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.
This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.
. “Video games are seen as a tool for building problem-solving skills, teamwork and collaboration, communication, conflict resolution and leadership skills,” states the trade org. Positive attitudes to games have ticked upwards as the form has matured. 64% use mobiles – 12% only play on smartphones.
Yet, those professionals in mobilegame development services know how to tackle these challenges. But the chaos and the desire to create visually stunning and immersive games fuels their determination. They decide the game’s type, visual style (2D or 3D), characters, setting, and the platform it will be on.
According to Insider Intelligence , e-sports, as a type of competitive gaming, will grow in demand, as well as in the number of gamers and fans because it genuinely adds a direct connection to actual sports and players, especially in times of social restrictions. . MobileGames Development. Play-To-Earn and NFT.
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobilegames across Scopely, Activision Blizzard, Miniclip, and Zynga. It’s only a matter of time before mobile competitors go cross-platform and via cross-promoting their top mobile players threaten Fall Guys’ console dominance.
The importance of app stores as a discovery platform has been on a steep decline ever since Apple’s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.
Mobile Opening Up: mobilegaming is set to grow by 3%, driven by improving economic conditions, platforms opening up, and increasing the success of existing big hits. The market remains challenging for new games. Brennan offers insights into the evolving trends across different gaming segments.
It’s a platform in which creators can make digital assets / NFTs and games that can be monetized via blockchain. We’re building a platform. They want more freedom than Web2 metaverse platforms, because we are, by design, decentralized. We only take a small commission [from digital sales within the platform].
Good performance at the early stage may have been powered by user acquisition platform features, and Lilith’s die-hard fans. Publishing: Focused Strategy Around the Game’s Core Strength Lilith has tailored its publishing and marketing strategy around the game’s core strengths. Should Dislyte keep itself the way it is (i.e.,
Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. Check out Oleg’s learning platform, GoPractice. No day is alike for a live game with tens or hundreds of thousands of daily active players.
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