article thumbnail

Want to make a great game trailer? Optimize it for social media

PreMortem.Games

Even if Twitter goes down completely in flames, these tips still apply to social media platforms where audio is muted, and scrolling away is quick and easy. Get to the point Seriously though, show what the game looks like when it’s being played. Optimize it for social media appeared first on PreMortem Games.

Media 104
article thumbnail

How to Understand the Tabletop Gaming News Cycle

Brand Game Development

There are, however, definitely weirdo group dynamics that are exacerbated by the technological advances of our era, namely search engines, social media, and an unending deluge of data. I’m using this photo to get more clicks from social media, which is both effective and goofy for reasons I’ll explain below.

Media 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Generate Traffic for Your Board Game Website

Brand Game Development

In fact, when somebody visits your website, landing page, or Kickstarter campaign, that means something compelled them enough to click on a link or type in the address. Encouraging people to click on your website or Kickstarter campaign takes some effort, and I’ll get to specific recommendations farther down in this article.

article thumbnail

4 Clever Ways to Market Your Board Game Online for $30.00

Brand Game Development

Click here. The subtlest of tweaks are all that’s needed at this point. This is somewhat of a mysterious process for a lot of game developers, as I pointed out in my article this week: A Crash Course in Board Game Marketing & Promotion. Order a Targeted Social Media Report from BirdSong Analytics.

article thumbnail

How to Take Pre-Orders when Your Board Game Kickstarter Ends

Brand Game Development

Click Products. For each product, you want to add, click Create Product. When you’re happy with it, click Save. After you’ve set up your products, click on Settings. Then click on Checkout. Click Save when done. Click Save when done. Click on Payments. Click on Shipping.

article thumbnail

Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

Things you can share include a basic pitch, the name of the game, art (sketches or final), components, price point…really, the list goes on. Social media likes or followers Vague comments like “looks great” Impressions on ads, as opposed to clicks or signups Website page views. You can share your work online.

article thumbnail

How to Have the Perfect Kickstarter Launch Day

Brand Game Development

For that reason, I encourage people to see success more as a holistic process than as a particular moment when things click. On top of that, social media, reviews, and other online news outlets are going to light up with news of your game on Day 1 more than any other day. Bonus points if you use your personal page as well).

Media 130