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With the mobilegaming industry’s continued growth year after year, mobile devices are becoming a platform of choice for numerous developers and publishers. Mobilegames have evolved immensely from their roots are rudimentary puzzlegames into viable and complex titles in their own right.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. As an example, collaboration events are used by more than 70% of the top 10% of highest-grossing games in the China iOS market.
To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. The top 200 merge game titles (source: GameRefinery platform).
What we especially love is Rovio decided to make this an affordable premium game, rather than F2P. So ads won’t ever spoil what is arguably a perfect mobilegame. That, slapped on with some vibrant colours, cute art style, and upbeat music, made playing this game a treat. Stranger Things: Puzzle Tales by Next Games.
Progression and milestone rewards When players have achieved something great in the game, such as reaching a significant milestone or completing a tricky level, providing them with an opportunity to invest in the game is an excellent way to keep the momentum going. for coins used to purchase in-game hints.
Dedicated game console Across every generation, mobile is the most used platform for playing games. Meanwhile, console and PC gaming are significantly popular among younger generations. Baby Boomers usually don’t buy a dedicated game console. Only 5% of them play on all 3 platforms.
Mobilegaming has grown into a multibillion-dollar industry, with millions of users spending time playing games on their smartphones and tablets. As the mobilegaming market continues to expand, mobilegame developers must find ways to make their games stand out in a crowded marketplace.
Games for Change , in partnership with HP and Google Play, announced the winners of the second annual Diverse Voices, New Stories Challenge at the 2024 Games for Change Festival. The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobilegaming industry.
Battle passes have crept into almost every mobilegame genre imaginable, with our platform showing that 66% of mobilegames in the top 20% have incorporated the feature. Battle pass feature popularity trend in US iOS mobilegames 2018-2023 (source: GameRefinery Platform).
Embarking on the ambitious journey of mobilegame development is akin to setting sail on uncharted waters. The path is fraught with multifaceted challenges for any game development company or mobilegame development services provider. How to Start MobileGame Development?
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobilegaming space via M&A. Smaller, single-gamemobilegaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.
Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. But making a game there is unlike making a game anywhere else. Don’t make it like a mobilegame. The players just aren’t receptive to this style of game.”. Roblox is a social platform.
He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.
The unreliability of pre-registration numbers, the overestimation of brand equity, and the waning influence of first-party featuring are soon becoming recurring themes in mobilegaming; Squad Busters' launch throws these challenges into the spotlight. This decision remains puzzling, as there was no pressure to launch Squad Busters.
This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.
Small Giant did it with Puzzle and Empires. RPG games on mobile in the West reached new heights during the lockdowns. And the Role-Playing Games (RPGs) kept up with the growth generating $3.3Bn year-to-date with a growth of 29% YoY. Meanwhile Playrix’ Puzzle & Conquest seems to be on the track scaling very nicely.
An essential data platform for all mobilegaming studios. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets. The money you save on platform fees will go directly into further improving and growing your games.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of MobileGames Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobilegames company.
Mobilegame developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. One of the most successful ways of doing this is by introducing meta elements – gameplay elements and mechanics from other game genres – into your game.
With IDFA regulation changes and an influx of new games entering the market, publishers and mobilegame studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobilegames have found that minigames are the best way to boost UA and player retention.
We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. Our game Eating Simulator , for instance, drew inspiration from this YouTube video with 1.6M Breaking down the Hybrid game business into its elements will be important.”
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? Put simply: the mobilegame market is currently seeing a lot of hybridization.
Mobilegaming has experienced an unprecedented surge in recent years, with iOS emerging as a prominent platform for game development. For aspiring game creators, venturing into iOS mobilegame development services can be thrilling and rewarding. Tip #2: How to make an iOS Game?
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. Finally, we concentrated exclusively on the gaming industry. 4 mobilegames developers, founded mainly by former King’s employees. —
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobilegames marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.
Written by Ethan Levy , who is always looking for worthy, free-to-play mobilegames for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.
Depending on these, you can make a budget-friendly game or the next GTA. Keep reading this blog to understand how mobilegame development costs differ from AAA games. Will it be a 2D puzzle or an AAA game like Grand Theft Auto V? Believe us, it’s worth every minute of your time. And what genre will you pick?
This can be a mini-game, a puzzle, a practice dojo, a buy/sell/equip gear interface for the chosen mission, or even an elevator ride while the player listens to character conversations. If we only need these ten files to play this particular level, we don’t need all of the others.
Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobilegame execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobilegame recession”.
Whether you’re a casual gamer looking for some entertainment or a dedicated hardcore game enthusiast, today, we have curated a list of the best high-graphics games for Android just for you. Let’s explore the Top 10 MobileGame Development without wasting your precious time! So, are you excited to take a look?
You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobilegame maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai
Earlier the game players were constricted to play online games such as simple puzzles to adventures series only on the desktop, but the massive development of mobile technology within the past few years has brought a noticeable change in the game application development industry.
This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.
In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobilegaming venture, which recently secured a $55 million seed round. We never put anything into the game without thorough testing, even if it means delaying us for two to three weeks.”
Preferences: The top five genres show how much mobile and casual games influence the market. They are currently puzzles (63%), arcade (52%), skill & chance (44%), shooters (42%) and action (41%). 45% of players agree that video games give them the most value for their money compared to movies, TV and music.
While these are not directly gaming-related news, both Meta and FTX were significant players in the gaming ecosystem. Meta’s venture into the metaverse coincided with Apple’s privacy changes and resulted in the loss of the platform as the number one ad channel for mobilegames.
Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented.
We're talking about massive layoffs across the tech industry and gaming in particular, new mobilegame studios from NetEase and Nintendo, Playtika's latest earnings report, the dramatic and sudden collapse of FTX and the ongoing creator royalty debate going on in the world of NFTs. ? million despite lowest quarter since 2020 ?
The responses represent a diverse set of developers – they work for small studios with less than 20 people (58%), medium studios of up to 150 people (26%), and large studios of over 150 people (16%) that develop games across 22 genres including action (33%), role playing (30%), and puzzle (22%). AWS for Games Solutions.
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. And while those two titles dominate the top charts, Playrix road to the top started a long time ago with a non-assuming little game know as Township. The game was launched in 2011 as a freemium social game first as Google+ (!)
Most mobilegaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. This game packs some of the best balanced, nerve- wracking, strategic gameplay on a mobile device.
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