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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

Weve previously explored how collaborating with fan-favorite IPs as part of a LiveOps strategy can have a drastic impact on in-game performance, and that logic very much applies to anime crossovers. To name just a few, these include Fortnite (Battle Royale), Top War (4X Strategy), Puzzles & Dragons (Match3), and Tower of Fantasy (MMORPG).

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Why Some Puzzle Games are More Addicting Than Others?

Deconstructor of Fun

Written by Ahmetcan Demirel , the maestro of product management and a podcast host ( Game Dev Diary ) from Germany! With a knack for puzzles, arcades, and simulation games. The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Succeed in the market.

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Daily Missions in Puzzles: Why should we see them more often?

Deconstructor of Fun

Written by Ahmetcan Demirel , the maestro of product management and a podcast host ( Game Dev Diary ) from Germany! With a knack for puzzles, arcades, and simulation games. The world of mobile gaming has grown incredibly diverse, with subgenres branching out and becoming increasingly specialized.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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The Case of Playrix and why Product-Market fit is a Moving Target

Deconstructor of Fun

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. What inspired me to write about them is their approach to User Acquisition (UA) and how UA and creative findings impact their product roadmap.

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Friday Questions #3

Grumpy Gamer

How you divide your time between making games and living "real life" ? When I write, music is helpful. Dividing my life between making games and real life is a struggle. Do you ever think about that segment of games? It's all about licensed games, quick disposable mobile games, or these odd social website type games.

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