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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners.

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Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

Time-sensitive touch Next in our selection is Piano Star: Tap Music Tiles with 25.7M Released back in 2022, the game takes its inspiration from the widely popular Piano Tiles series by Umoni Games. The game offers its players a difficulty range of Hard, Expert, and Crazy. Tiles Hop: EDM Rush!,

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Only 15% of casual puzzle games in the US top grossing 200 have implemented it, despite it proving reasonably effective at boosting performance in several level-based puzzle games. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?

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Why Some Puzzle Games are More Addicting Than Others?

Deconstructor of Fun

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Succeed in the market.

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Harmony Games Deploys a Fully Custom Game Backend Utilizing AWS Cloud Development Kit (AWS CDK)

AWS Games

The decision criteria varies depending on the type of game being released, the game launch timeline, the available engineering resources, and studio budgets. Harmony Games, a mobile game studio founded in 2023, considered two possible paths for solving the backend problem.

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From Casual to Complex: 7 Trends that Shaped Gaming 2024

Deconstructor of Fun

Market Growth Defies Stagnation While some predict a slowdown in mobile gaming, the numbers tell a different story. Contrary to these expectations, mobile gaming is still expanding, driven by a mix of fresh ideas and a steady influx of new players. Here’s a snapshot of the notable shifts in the industry right now.

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Untold Stories of ex-Activision Blizzard King’s Founders

Deconstructor of Fun

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. —

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