This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform).
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. The top 200 merge game titles (source: GameRefinery platform).
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature.
Dedicated game console Across every generation, mobile is the most used platform for playing games. Only 5% of them play on all 3 platforms. Gen Z has the highest number of multi-platformers with 18%. Spending is most common in mobile gaming, with 38% of Gen Alpha, Gen Z, and Millennial gamers saying they spend on mobile.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
Sign up for the GI Daily here to get the biggest news straight to your inbox Skill-based games platform AviaGames is facing a class action lawsuit accusing the company of fraud and racketeering due to the belief it uses bots in games that are only supposed to have human players.
With the mobile gaming industry’s continued growth year after year, mobile devices are becoming a platform of choice for numerous developers and publishers. Mobile games have evolved immensely from their roots are rudimentary puzzle games into viable and complex titles in their own right.
They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.
Mobile game developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. As our snapshot report into casual mobile games shows, players can’t get enough of renovation and construction elements. Player motivations of casual players (source: GameRefinery SaaS platform).
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. While this includes companies beyond game development — such as platforms, tech solutions, and web3 startups — all the entities in our study operate within the gaming sector.
Masters of simulation, this studio is renowned for making popular sim games for mobile. But not only is it the first to make it to mobile, it’s also the first one to be free to play. Summoners War: Chronicles is yet another MMORPG to make it to mobile. It’s tricky taking any game from PC and Console to mobile.
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Put simply: the mobile game market is currently seeing a lot of hybridization. The secret to its success?
Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier. Small Giant did it with Puzzle and Empires. RPG games on mobile in the West reached new heights during the lockdowns. This makes RPGs the third-largest genre on mobile after Strategy ($5.0Bn) and Puzzle ($5.1Bn) games.
Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. In these platforms, it is up to the creator to monetize their content.
The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobile gaming industry. Four mobile games from indie studios in the U.S., The next edition of the program will support creators in bringing existing games from other platforms to Android.
Hailing from the casual gaming brigade, these games have become synonymous with the mobile gaming experience, delivering entertainment at your fingertips with just a few taps. The Numbers Dont Lie Endless runner games have captivated mobile gamers worldwide, seamlessly blending simple mechanics with engaging gameplay. Well, it is!
The unreliability of pre-registration numbers, the overestimation of brand equity, and the waning influence of first-party featuring are soon becoming recurring themes in mobile gaming; Squad Busters' launch throws these challenges into the spotlight. This decision remains puzzling, as there was no pressure to launch Squad Busters.
The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.
Mobile gaming has grown into a multibillion-dollar industry, with millions of users spending time playing games on their smartphones and tablets. As the mobile gaming market continues to expand, mobile game developers must find ways to make their games stand out in a crowded marketplace. So, let’s dive in!
Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented.
Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Playing levels awards stars , which are used to earn coins in the Puzzle Pass. The Twist: The Puzzle Pass.
While it’s predominantly a VR app , the developers have also created a mobile app version, so users can track their progress and plan their workouts. Mix in quizzes and puzzles. We’ve created our platform to be the best analytics tool for games, with dashboards designed to track specific metrics for core gameplay.
An essential data platform for all mobile gaming studios. With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games.
Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. Don’t make it like a mobile game. Often, developers coming from the mobile gaming industry will assume that they can replicate their success by rebuilding their games on Roblox. Roblox is a social platform.
Embarking on the ambitious journey of mobile game development is akin to setting sail on uncharted waters. The path is fraught with multifaceted challenges for any game development company or mobile game development services provider. How to Start Mobile Game Development? Define your goals meticulously.
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.
The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Wooga GmbH.
He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. That’s how I worked on the level design and puzzles in Raccoo Venture, for example. Making games was something that seemed very far from reality”, he says.
Let’s find out what kind of interesting monetization features aimed specifically at new players can be found in top mobile games from East to West! For example, the Puzzle RPG Dragon Ball Z Dokkan Battle has a Single-Summon limited to new players who are just starting to compile their character roster.
This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.
Every day, new games are released across all platforms, each focusing on a distinct genre. Players typically interact with the environment and other characters in order to solve puzzles containing clues to advance in the gameplay. Some examples of racing games are Forza Motorsport 7, Need for Speed, F1 Mobile Racing and Real Racing 3.
This can be a mini-game, a puzzle, a practice dojo, a buy/sell/equip gear interface for the chosen mission, or even an elevator ride while the player listens to character conversations. If we only need these ten files to play this particular level, we don’t need all of the others.
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. You can't manually choose to target, because that part of the puzzle is solved by the algorithm.
We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. However, there will never be a shortage of content that goes viral on social media platforms like TikTok and YouTube.
Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Netflix games will start on mobile.
Mobile gaming has experienced an unprecedented surge in recent years, with iOS emerging as a prominent platform for game development. For aspiring game creators, venturing into iOS mobile game development services can be thrilling and rewarding. The mobile app landscape is vast, boasting over 230 billion apps worldwide.
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.
Earlier the game players were constricted to play online games such as simple puzzles to adventures series only on the desktop, but the massive development of mobile technology within the past few years has brought a noticeable change in the game application development industry. This tool offers users with documentation and tutorials.
You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai
The pitched game is for a platform you’re scaling back on (or not supporting altogether). Maybe you decided that VR isn’t working or mobile marketing costs too much, or that there just aren’t enough sales on the Nintendo consoles to justify it. Maybe you’re sunsetting all of your last-gen development and the pitch is for the PS4/Xbone.
Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content