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What is architectural visualization? | Benefits & industries using it

CG Spectrum

Archviz has become increasingly popular in the architectural and adjacent industries, with many studios and firms using it to visualize all types of projects before construction begins. Automotive industry — building digital prototypes. Product designers — building digital prototypes, and for marketing purposes.

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A comprehensive guide to in-demand roles in film and games

CG Spectrum

If they don’t create textures themselves, 3D modelers will work especially closely with texture artists and look development artists (aka surfacing artists) who will add realism and detail to their model through texture maps and shaders. FX reel by FX Supervisor Alex Halstead (ILM, Method Studios, Animal Logic).

Film 52