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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

A larger drop can be identified if we compare Q2 2023 to Q2 2022. Thus, when every pixel of the old games seems to be explored up and down, DLC (downloadable content) might become a good option to sugarcoat things. Released back in 2022, the game takes its inspiration from the widely popular Piano Tiles series by Umoni Games.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

Not only are collaboration events a great way to engage players, but they’re also a great way to boost your game’s monetization through the addition of new content, such as event-exclusive cosmetic items and collectibles. How well does the franchise – if it’s a film or TV show, for example – lend itself to your gameplay mechanics?

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. They’re a great way of boosting engagement by providing players with new and exciting ways of enjoying an existing game.

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How to Leverage Trends and Motivations to Build Better Casual and Hyper-Casual Games

Game Refinery

Widely regarded as the biggest trendsetter when it comes to entertaining content, the short-form video content platform, TikTok, has become the new home for viral content. year-over-year from 2021 to 2022 (TikTok Internal Data, 2022) – makes it the perfect place to find inspiration for casual and hyper-casual mobile games.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

Diablo Immortal also builds on its narrative by periodically adding expansions, which add additional playable areas introduced through new story content. Much of the game’s financial success can be attributed to how it has intertwined its likable characters with its monetization mechanics.

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Even older hypercasual games break into the Top 10 in Q1 2023

PreMortem.Games

Hypercasual Q1 regional split Comparing the total downloads in Q1 2023 with those in Q4 2022, we see a decrease of 5%. However, an even more significant downtrend can be noticed when comparing Q1 2022 to Q1 2023. Another mechanic to get all of the mentioned above that two games out of five use is the Fortune Wheel.

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