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A common way to monetize freemium mobilegames is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. This ad implementation method is usually found in exploration games with tycoon core mechanics.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
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If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform).
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A larger drop can be identified if we compare Q2 2023 to Q2 2022. Released back in 2022, the game takes its inspiration from the widely popular Piano Tiles series by Umoni Games. The game offers its players a difficulty range of Hard, Expert, and Crazy. The market has shrunk from 3.9B
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An essential data platform for all mobilegaming studios. Casino on Mobile Trends, Demographics, Audience, and IPs. The drop of downloads will most likely lead to declining revenue in 2022. Playtika’s Pirate Kings trails Coin Master and has similar mechanics but uses a Wheel of Fortune instead of a slot machine.
The Vietnamese developer WolfFun breathed new life into its top-down MOBA Heroes Strike by relaunching it with blockchain-based play-to-earn mechanics. projects in the crypto space, Thetan Arena is a fun game and a well-rounded, complete product. To put this into context, this means that the game is making ~$20k per day.
I’ll start by defining these two types of innovation: Content innovation periods are characterized by a focus on developing new types of games, expanding game portfolios, and pushing the boundaries of gameplay mechanics and storytelling. The average sales price for a game fell to around $33, indicating a surplus in supply.
Avalon has found investment backing from the likes of Bitkraft, Delphi Ventures, and Mechanism Capital raising $13 million in a round announced earlier this year. ”The drop that began to take shape in H2 2022 continued and even accelerated in 2023. “In
An essential data platform for all mobilegaming studios. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets. . #3 Arguably one of the best ads for a mobilegame ever made. Access all previous predictions here.
Tower of Fantasy was launched in the global markets in August 2022, luring players to the game with its “Genshin with an MMO experience” headlines. Although, in these types of games, whenever there is a new content update, there is also a revenue spike, which can be shown in the case of Tower of Fantasy.
The Academy Award for Best Picture is essentially the same product whether viewed in the theaters or on a mobile device, but the Game of the Year award is evaluated quite differently for mobilegames than it is for PC and console titles. Awards), and GDC all hand out Game of the Year recognition.
On December 12th, 2022, Brawl Stars removed its loot boxes, replacing it with a ‘direct purchase’ system for acquiring content. This calculation excludes December 2022, which boosted revenue due to the winter holidays). This move shocked many within the industry and generated polarized opinions among experts.
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With their short cycles and simple gameplay, crafting a hyper-casual title means you can learn important skills across game design and monetisation, which you’ll need for success in the mobilegames industry. But how do you get started building a hyper-casual game? Top 10 Hyper-casual Game Ad Networks in 2022.
Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobilegames market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.
Written by Jesper Gustavsson , Director of Product at SYBO Games and a games industry veteran with 10 years of experience in building and operating mobilegames as a product manager. In 2012, Microfun transitioned into the mobilegaming industry with the release of “Super Model” (an RPG fashion game).
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Guest post by Kenneth Landen , Director of Product at Hit Factor Executive Summary In the ever-evolving landscape of mobilegaming, Supercell's Brawl Stars has undergone a remarkable resurgence, transforming challenges into triumphs. That’s because these new tiered purchase options include an old fan favorite, luck mechanics!
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Fastforward to September of 2022 and the game, Marvel Snap, is finally out globally after a considerable amount of time in soft launch. Before diving into a detailed analysis of Marvel Snap, it's worth taking a deep dive into the game's unique approach to the initial user experience. What’s the best way to describe Marvel Snap?
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Coin Master truly innovated on a core Casino mechanic by making random chance just one block in the core loop, not the only block. Expect more acquisitions, new game releases and revenue diversification efforts (also outside mobilegames) from Playtika, as it prepares to bulk up before an imminent 2020 IPO.
Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobilegames that enjoyed success at scale and popularity around the world. What was Cookie Run: Kingdom ’s secret to success?
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Mat Baker has been making mobilegames for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. 2020 was a very good year for mobilegames. As is the whole Istanbul gaming ecosystem. Currently in charge of systems design at Trailmix.
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