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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. So what are the benefits?

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The Mobile Games Industry In the Year 2023

Deconstructor of Fun

1 Organic Discovery Will Be Declared Deceased In 2023, the iOS and Play stores will be officially declared dead - and no funeral will be held. The k-factor, which measures the virality of a game, is at an all-time low. Will Netflix launch its first proper hit game in 2023? Don’t miss our podcast crew’s predictions.

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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Take hybridization in gaming: while hybrid casual games were the buzz back in 2019, it’s only now—in 2023 and 2024—that they’re fully coming into their own. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads.

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Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

AppMagic has released a new quarterly report with an overview of the most successful hypercasual games on the market right now. Comparing total downloads of Q2 2023 to Q1 2023, we see a decrease of about 5%. A larger drop can be identified if we compare Q2 2023 to Q2 2022. The market has shrunk from 3.9B

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Only 15% of casual puzzle games in the US top grossing 200 have implemented it, despite it proving reasonably effective at boosting performance in several level-based puzzle games. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?

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3D Content Interoperability with Topology-Free Modeling

Nvidia

In addition, due to the topology creation process, 3D modeling is time consuming and has a high entry barrier for content creation. Changing the resolution of a finished mesh (for a mobile game, for example) requires an even less detailed model to run efficiently, forcing the modeler to recreate it from scratch.

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