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We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. So what are the benefits?
With IDFA regulation changes and an influx of new games entering the market, publishers and mobilegame studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobilegames have found that minigames are the best way to boost UA and player retention.
This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzlegames in the US top-grossing 200 implementing these features. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
The rise of hybridization in mobilegames has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Fishdom’s Sailing Regatta was added at the beginning of February 2023.
Battle passes have crept into almost every mobilegame genre imaginable, with our platform showing that 66% of mobilegames in the top 20% have incorporated the feature. We’ve updated the blog post with new battle pass implementation examples and best practices for introducing the feature into your mobilegame.
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobilegames market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.
Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobilegaming. According to Sensor Tower, in January 2023, their grossed over $250M in IAP revenue which is their 3rd highest revenue month ever.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. average in 2021, reflecting strong investor confidence in founders from Riot Games. by 2023, suggesting a reassessment of risk by investors.
At the beginning of 2023, Yamada was inspired by the widespread excitement surrounding ChatGPT. “Many game developers at that time were trying to replicate experiences like TRPGs, Werewolf, or lateral thinking puzzles with ChatGPT,” he explains.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobilegame execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobilegame recession”.
This blog post presents data and findings from an annual survey of professional video game developers conducted by Amazon Web Services (AWS) during October and November, 2022, alongside details about new AWS for Games solutions and customer stories. 75% of developers view the cloud as pivotal to their success in 2023.
Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. King Robert (left) and King Richard (right).
To understand the changes that got the game from its post-launch slump to where it is now, we should take a look at two things: what kind of game is Merge Gardens is and what it was like before 2023. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired.
We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. Our game Eating Simulator , for instance, drew inspiration from this YouTube video with 1.6M Breaking down the Hybrid game business into its elements will be important.”
As we look out to our plans for 2023, we will continue to increase marketing investment in our growth franchises while being disciplined and data-driven in how we allocate marketing capital. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1
Depending on these, you can make a budget-friendly game or the next GTA. Keep reading this blog to understand how mobilegame development costs differ from AAA games. Until now, Cyberpunk 2077 was labeled the most expensive game of all time; however, it’s expected to lose its title soon.
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of MobileGames Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobilegames company.
Good Job Games was established in 2017 with a vision to create distinctive and engaging mobilegaming experiences accessible worldwide. Initially focusing on the development of hyper-casual games, the company’s portfolio quickly captured a significant audience, impacting over 2.5 billion users globally.
While these are not directly gaming-related news, both Meta and FTX were significant players in the gaming ecosystem. Meta’s venture into the metaverse coincided with Apple’s privacy changes and resulted in the loss of the platform as the number one ad channel for mobilegames.
The Deconstructor of Fun x Google Istanbul conference is coming up on March 9th, 2023! TWIG 220 The problem with Kotaku and why Xbox Game Pass is the doom Missed a previous newsletter? The Real Danger of the Microsoft's Activision Deal & 2023 Predictions for Blockchain Games. We have only limited seats left.
Supercell CEO’s annual blog post is a personal, inspirational, and sincere communication method from the top brass of a major mobilegames company. And in this case, two new members have joined the Supercell leadership team in 2023. Hardly an approach to attack a mature market like mobilegames.
Today, we dive into the critical components of game markets needed to make them fun, and applicable in web 3.0 The Deconstructor of Fun x Google Istanbul conference is coming up on March 9th, 2023! TWIG #216 Ubisoft Staff Threatens to Strike over 4-Day Work Week / Laying out the Bull case for Mobile ? and beyond. ?
2023 turned out to be no less challenging for the mobile market than the year before. 2023 also saw fewer new releases compared to the year before, and there were even fewer successful ones. 2023 also saw fewer new releases compared to the year before, and there were even fewer successful ones. Top image: Merge Mansion.
More importantly, it showed audiences worldwide that this 1400-year-old board game can be glamorous, resulting in over 3.2 million people signing up to the browser-turned-mobilegame Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.
State of the MobileGames Market The Western mobilegames market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. TWIG #215 THE 2023 PREDICTIONS ????
INDUSTRY The 50 best video games of 2022 GameRefinery’s November 2022 report delves into the state of the mobile market Battle passes are everywhere – but few of them are good | Opinion Marvel Snap snags MobileGame of the Year at The Game Awards 2022 Data.ai: Mobilegaming starts to wane after pandemic spike Genshin Impact earned $3.7B
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