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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. However, for those of us in mobile gaming, this evolution is no surprise.

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From Casual to Complex: 7 Trends that Shaped Gaming 2024

Deconstructor of Fun

In a recent episode of the Deconstructor of Fun podcast, Daniel and Mishka share a wealth of fresh insights and tactical strategies for sustainable growth, diving into the key trends shaping gaming and apps in 2024. Seven Trends Redefining 2024 1. Here’s a snapshot of the notable shifts in the industry right now.

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Take hybridization in gaming: while hybrid casual games were the buzz back in 2019, it’s only now—in 2023 and 2024—that they’re fully coming into their own. We might think that trends change fast, and while that’s partly true, some shifts take years to really hit their stride. Automation driven by AI is also reshaping user acquisition.

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AWS for Games to spotlight generative AI at GDC 2024

AWS Games

AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 Room 2024, West Hall Scopely’s Monopoly Go! launched in April 2023 and quickly grew to become the world’s #1 casual mobile game, surpassing $1B in revenue within six months.

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Top 5 Mobile Game Monetization Strategies for 2024

iXie gaming

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games. billion in revenue.

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Supercell's Record Year: Crushing It, But At What Cost?

Deconstructor of Fun

The post announced 2024 as Supercells best year ever, and the numbers make a strong case: Revenue: 2.8 billion (+77% YoY) EBITDA: 876 million (+78% YoY) Monthly Active Users: 300 million, the highest since 2014 This is a massive turnaround from 2023 when Supercell fell out of the top 10 mobile publishers. And it wasnt a lack of trying.

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