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Top 6 types of animation used in film, games, and advertising

CG Spectrum

Animation is the art of breathing life into the inanimate for films, games, and advertising. The career possibilities in animation are growing each year as new techniques, processes, and genres emerge. In this article, we’re going to look at six types of animation: Traditional Animation. 2D Animation.

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Animation for Beginners - Get Started as an Animator | CGSpectrum

CG Spectrum

Animation has come a long way since ancient Greek pottery drawings. Animation is the art of bringing 2D drawings or 3D models to life. Learn more about this fun and expressive art form and how to get started as a digital animator! Learn more about this fun and expressive art form and how to get started as a digital animator!

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Chocolate Tribe honors Muhammad Ali's legacy with Ziva-rendered ad

Unity Blog

Discover how Chocolate Tribe used Ziva’s powerful simulation and deformation software to create a photoreal, animated Muhammad Ali for an advertisement.

Render 82
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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

Digital advertising has come a long way since the first banner ads of the 90s. It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. One style of interactive ad that has emerged recently is the “playable ad.”

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SEGA has released a brand new Sonic Superstars animated short film called Trio of Trouble

Game Development News

SEGA has released a new animated short film as part of the advertising for Sonic Superstars - MCV/DEVELOP

Film 52
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How to Use Animation Storyboards

Game Designing

Great things are created with a good plan, which is why any animation project must begin with a storyboard. Before an animation project is greenlit, a storyboard often must be presented to the decision-makers. And when it is approved, a more comprehensive storyboard is developed to outline all the details of the animated story.

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Feral Cat Den is pushing the audio-visual boundaries of games with Nirvana Noir

PreMortem.Games

Previous to making their own indie games, the studio’s background was in advertising and product design. They created interactive installations, motion graphics animations, experiential web pages, mobile apps, and lots of other creative projects. This gave the studio a bit of an outsider perspective.

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