Deconstructor of Fun

NOVEMBER 19, 2024

Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.

AI 52

AI Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JUNE 24, 2024

The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

PreMortem.Games

JULY 1, 2024

Previous to making their own indie games, the studio’s background was in advertising and product design. They created interactive installations, motion graphics animations, experiential web pages, mobile apps, and lots of other creative projects. This gave the studio a bit of an outsider perspective. he says.

Art 138

Art Games Graphics Puzzle 138

Logic Simplified

SEPTEMBER 18, 2023

While users enjoy the game for free, the developers generate revenue from the mobile ads that show up in the game. Each type has its distinct advantages that enable you to strike a balance between visibility as well as user experience. In-App Ads In-app ads are one of the most popular ways to make money.

Games 91

Games Game Development Game Developer Content 91

Deconstructor of Fun

JULY 24, 2023

Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. In fact, the company is the third largest mobile publisher in the world with only Tencent and Activision/Blizzard/King (soon Microsoft) ahead of them.

Communications 98

Communications Mobile Mobile Technology 98

Brand Game Development

AUGUST 24, 2020

Everything else is extra, so you have to strike this subtle balance. On the right side, click on the Design button – you’ll see items including Page, Header, Body, Footer, Mobile Styles, and Monkey Rewards. You can read more about Facebook advertising in my previous post, How to Build up a Facebook Page as a Board Game Dev.

Dev 130

Dev Build Games Editing 130

Game Daily

MARCH 10, 2023

How does the tower defense (TD) genre – generally associated with casual, mobile gaming – fit into the Web3 world? This extra layer of strategy balances the need to kill off stragglers, focus on impeding more skilled opponents, or exact revenge against irritating individuals. Let’s take a look.

Co-op 52

Co-op Mechanics Balance Build 52

Deconstructor of Fun

NOVEMBER 25, 2024

Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. True focus on privacy and minding your own business — chat is automatically encrypted and never logged Slick and fast!

Games 52

Games Platformer Balance Mobile 52

iXie gaming

MAY 24, 2023

With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness. From the explosion of the mobile gaming market to the demand for instant gratification, we will examine the factors that have propelled hyper-casual games to the forefront of the gaming industry.

Game Development 52

Game Development Game Developer Development Cross platform 52

Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. The key to success is balancing IPM and LTV, and making sure that the gains on the IPM side are higher than the losses on the LTV side of the equation.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

OCTOBER 2, 2022

Ludovic is an International Growth Consultant at Google who advises mobile gaming clients on their international expansion strategies. From a competitive standpoint, we see larger advertisers coming in and shaking up the auction. So it’s all about finding a balance between these high costs and high ROAS.

Localization 52

Localization Games Advertising Racing 52

Deconstructor of Fun

JANUARY 24, 2023

TWIG #216 Ubisoft Staff Threatens to Strike over 4-Day Work Week / Laying out the Bull case for Mobile ? Moreover, different thematics appeal to different people – mobile games will relaunch the same game with a reskin (ex: change the dragons to fairies ), to attempt to appeal to a broader audience. Signups liver January 25th!

Games 52

Games Point and Click Asset Balance 52

Deconstructor of Fun

JUNE 6, 2022

Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Almost all Social Casino titles have fought for market share by staying safe and delivering authentic casino experiences on mobile. To make sure you don’t miss on all of the ?content

UX 52

UX Mechanics Build Point and Click 52

Deconstructor of Fun

JANUARY 13, 2021

In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. While Hypercasual games IAP is very modest, the estimated ad revenues are over 3B making this the fourth largest genre on mobile in line with Social Casino. Over 2020, YoY downloads for Hypercasual games went from 7.8B

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

JUNE 3, 2019

There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. After carefully composing a balanced team of fighters, the player takes their party of stalwart heroes into battle. The Matchers Gonna Match E&P’s core gameplay is carefully designed and balanced.

Puzzle 52

Puzzle Feature Build Balance 52

Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. Florian Steinhoff has a great GDC talk about the balance of levels here. Finding the right balance is important to meta progression which in turn is important for long term retention and LTV.

Puzzle 52

Puzzle Mechanics Content Data 52

CG Spectrum

JUNE 10, 2024

FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more. What does a game designer do?

Film 52

Film Animation Animation Concepts 52

Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres. This analysis is also brought to you by ironSource.

Mechanics 52

Mechanics Platformer Studios Data 52

Deconstructor of Fun

NOVEMBER 3, 2023

A 10-year gaming industry veteran, leading game development teams focused on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers, and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

Mobile 113

Mobile Mobile Mobile Gaming Games 113

Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. 2020 was a very good year for mobile games. Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy. It made $5.1

Puzzle 52

Puzzle Mobile Mobile Games 52

Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

APRIL 2, 2022

Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Mobile gaming megatrends Eric Seufert, Mobile Dev Memo. Mobile ad spending worldwide is going up and shifting faster than ever from traditional channels like TV, OOO into digital.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

Deconstructor of Fun

NOVEMBER 2, 2023

A 10-year gaming industry veteran, leading game development teams focussed on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

Mobile 52

Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). To make sure you don’t miss on all of the ?content

Balance 52

Balance Content Mechanics Mobile 52

Deconstructor of Fun

SEPTEMBER 19, 2022

A low Lifetime Value per User (LTV) puts more weight on having a low Cost per Install (CPI) to get a positive Return Over Advertising Spending (ROAS). This is extremely difficult to achieve in the puzzle genre due to the strong competition to acquire users. In theory, an IP could help lower a bit the CPIs. Product/market fit is the key.

Puzzle 52

Puzzle Mechanics Content Dev 52

Game Designing

JULY 30, 2023

It should also have a perfect balance of academic activities to enrich knowledge and earn practical skills for future employment. Selection of programs offered include: Advertising Animation and Visual Effects Game Development Graphic Design Motion Pictures and Television 2. It must encourage collaboration among students.

Film 52

Film Animation Animation Art 52

Deconstructor of Fun

JANUARY 16, 2025

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. What does the influx of e-commerce ad dollars mean for gaming?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52