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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.

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Mobile gaming loyalty is key to lasting revenues

Game Daily

The mobile games market is dominated by a few titles that players return to again and again. A new report from Mistplay – a mobile gaming loyalty program, and consultancy – offers stats and tips for developers looking to increase the amount of time and money players spend with their games.

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Top 5 Mobile Game Monetization Strategies for 2024

iXie gaming

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games. billion in revenue.

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Bucking the Recession in Mobile Gaming

Deconstructor of Fun

and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. Nevertheless, mobile gaming represents a whopping 61% of all games revenue , a number that would be even larger should we account for all the in-app-ad revenue.

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The Mobile Games Industry In the Year 2023

Deconstructor of Fun

. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Join one of the few powerful game companies taking over mobile. Exit mobile. Instead, the indie developers will have three options.

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.