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Mobile gaming loyalty is key to lasting revenues

Game Daily

The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.

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Top 5 Mobile Game Monetization Strategies for 2024

iXie gaming

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.

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Bucking the Recession in Mobile Gaming

Deconstructor of Fun

and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.

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The Mobile Games Industry In the Year 2023

Deconstructor of Fun

Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They focus on empowerment, clarity, efficiency, and work-life balance.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. So what are the benefits?

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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