Game Biz

JANUARY 24, 2023

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?

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Mobile Gaming Mobile Mobile Advertising 72

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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PreMortem.Games

JANUARY 26, 2024

Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.

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Esports Games Advertising Build 138

Deconstructor of Fun

MAY 5, 2025

He has 14 years of experience building, operating, and scaling game companies. The graveyard of mobile ad tech is full of once-great names: Chartboost. In Q2 2022, Unity blamed a major revenue shortfall on a large advertisers bad data corrupting their ML models. Today, MAX mediates the majority of mobile game impressions.

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Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.

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Mobile Gaming Mobile Mobile Advertising 52

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

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Mobile Gaming Mobile Mobile Games 52

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

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iXie gaming

FEBRUARY 17, 2023

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. These games offer different gaming experiences, target different audiences, and have unique testing requirements for game QA. Games with expensive advertising campaigns.

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PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Game Daily

DECEMBER 1, 2022

Grow your audience pool as far and wide as possible At 3 billion gamers globally 4 , there’s never been a wider pool of players from which to build a player base. Considering why a player might want to play a game and then mapping gameplay against their motivations, helps to attract the gamers that want what you have to offer.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

NOVEMBER 25, 2024

A brief rundown of current Telegram hits include: Hamster Kombat This idle game is the most popular gaming app on Telegram, with almost 100 million MAU! It’s a simple but very slickly designed “business sim” where you build your own ‘crypto exchange’, with a hamster as CEO. Using stars gives publishers a 30% discount on ad buys.

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Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

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Advertising Games Platformer Studios 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

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iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. The integration of In-App purchases within HTML5 games presents a sustainable business model that fosters long-term success and financial stability for developers.

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Game Daily

NOVEMBER 19, 2023

The store currently features more than 70 games and 30 DLC packs, each with dedicated pages for screenshots, trailers, system requirements and community building. Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too.

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Cross platform Games Platformer Mobile Gaming 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. COO & CPO Greg Peters on how gaming fits into the Netflix business model. The first is what I call “spreadsheet games.” But as executable DLC?

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Deconstructor of Fun

JULY 24, 2023

Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. They’re also one of the very few mobile gaming companies that have bounced back to the previous heights after Apple’s privacy changes.

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Communications Mobile Mobile Technology 98

Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Coin Master’s Game Systems. Similar to viewing a base and choosing where to attack in mid-core Build & Battle games, one can choose which opponent structure to attack.

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Deconstructor of Fun

MAY 9, 2023

Top Match-3 Games excluding Blast over the last 52 weeks, iOS/Android, Worldwide Dream Global launched their first game Royal Match in February 2021 and it’s been a top-grossing game ever since. However, they typically (but not always) are served through events or mini games that are not permanent or tied to the core gameplay.

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Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

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Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

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iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

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Deconstructor of Fun

APRIL 25, 2022

It is the no-cost matching service that gets your game in front of qualified publishers and investors in one simple process. Submit your most up-to-date playable build, pitch deck, and gameplay video. Your game gets screened internally by our industry experts within two weeks. Build & Harvest Mode in Cookie Run: Kingdom.

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Deconstructor of Fun

JUNE 3, 2019

There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. What makes this game so successful? The first one is the essence of the meta-game; the player’s base. Filling up the entire base with fully upgraded buildings takes years of upgrades.

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Puzzle Feature Build Balance 52

Deconstructor of Fun

NOVEMBER 6, 2023

We're about to explore what a typical work-week looks like for a Mergers & Acquisitions executive, navigate through the major obstacles that can obstruct deals, and stay at the forefront of the latest trends in the gaming industry M&A. Can you feel the excitement building? And there is more, of course. What's behind this shift?

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Deconstructor of Fun

JULY 30, 2020

For example: Google’s use of user interface barriers with scary pop-ups when end-users try to download an Epic mobile app store for Android. When I initially contacted Epic, I was surprised that Tim was most interested in discussing the notion of: the “economic sphere” behind the Metaverse and how to build an “efficient economy.”

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CG Spectrum

JUNE 10, 2024

.” - Bryan Bentley, 3D Modeller (Rango, The Golden Compass, The Incredible Hulk) 3D modelers are world builders who help flesh out scenes in a film or game, digitally sculpting the environments, props, and characters of a production. in response to their environment and how they move.

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Deconstructor of Fun

JANUARY 31, 2021

Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. Similarly, look for a wave of new titles from established companies—both in the casino and in other genres—as they strive to build growth. Signup for the newsletter.

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Mobile Mobile Games Feature 52

Deconstructor of Fun

DECEMBER 11, 2019

The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. More recently, and while writing this post, Voodoo also announced a new Montreal studio that wants to build games “beyond hypercasual”.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: The State of Arcade Games While the Arcade genre only accounts for 7.5% In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres.

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Mechanics Platformer Studios Data 52

Deconstructor of Fun

JUNE 6, 2022

Sustainability is key to building long-term retention : It turns the game into a hobby that can be kept for months and years. Meanwhile, a constant flow of short-length passes on a cosmetics-driven game has more risks to saturate the player's desire for customization. Some of those games are cross-played with PC and Console.

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Deconstructor of Fun

JANUARY 31, 2023

Many of us remember 2007 when Mark Zuckerberg said 'build your business on our app platform and you can keep the profits’. Then in 2010 when game developers were making more money than they expected, they flipped the script and made Facebook Credits mandatory and exclusive, and demanded a 30% cut. And that’s a lot of eyeballs.

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Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. Our products need to be reinvented to fit the new reality.

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Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

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