Remove Advertising Remove Concepts Remove Mechanics
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Games Speak through Mechanics, Not Rules

Brand Game Development

Core Engine: If you strip out all the mechanics that put obstacles in your players’ path, what’s left? The core engine is the bare minimum set of mechanics you need to have a functioning game. Mechanics: Games are not very good until you have constraints that make it hard for players to achieve the objective.

Mechanics 130
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5 Levels of Communication through Game Development

Brand Game Development

The following excerpt is from Games Speak through Mechanics, Not Rules (Dev Diary: 04/28/17). If you strip out all the mechanics that put obstacles in your players’ path, what’s left? The core engine is the bare minimum set of mechanics you need to have a functioning game. That’s a mechanic. Chess tells a story.

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A Crash Course in Board Game Marketing & Promotion

Brand Game Development

Targeting Attention, Interest, Desire, And Action Product Your Niche Price Process & Logistics Core Concepts of Promotion Outreach Reviews Distribution Kickstarter Advertising. This concept is called product-market fit. We also generated leads with paid advertising, reviews, and a Rahdo review. Your Niche.

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From Concept to Launch: The Step-by-Step Game Development Process

Big Games

A lot of brainstorming and analysis goes into developing the concept that sets it apart from the crowd. A sure proof of the concept or idea has to be generated to see how viable and feasible it will be for the gaming studio to develop the game. Developers work closely with the engineers to decide the game mechanics.

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20 New Year’s Resolutions for Board Game Devs in 2020

Brand Game Development

Experiment with a theme or mechanics you’ve never used. “Accessible” is a loaded word in board gaming, but the basic concepts are simple: make games for as many people as you can. Learn how to use advertising. Advertising gets a bad rap, but it’s still one of the best ways to get eyeballs on your project.

Dev 130
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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

Deconstructor of Fun

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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How to Choose & Use a Board Game Marketing Strategy that Works

Brand Game Development

Some common marketing strategies include paid advertising, relationship marketing (customer loyalty), undercover/stealth marketing, cause marketing, word-of-mouth, and internet marketing. Know how to describe mechanics that are in your game and see who it appeals to. They are all pretty much what they sound like. No, no, no.

Games 130