Logic Simplified

FEBRUARY 5, 2024

When it comes to choosing the right advertising channels and developing marketing campaigns, our developers use demographic information that speaks about the interests of the target audience and then they allocate their marketing budget accordingly and more effectively. The 16-24 age group represents a mere 14.2%

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Educational Education Data Game Development 72

Deconstructor of Fun

APRIL 8, 2024

To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). Survey questions and aggregate responses: Question 1: How many years have you worked with mobile apps?

Data 98

Data Advertising Cross platform Mobile 98

Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Hit) 2020 Prediction #2: 2020 will see more clones entering the market and new concepts taking the stage with not just slots at their core.

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Mobile Mobile Games Feature 52

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. In-Game Advertising By employing this astute strategy, developers can effectively monetize their HTML5 games by seamlessly integrating advertisements.

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Development Advertising Games Data 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Netflix games will start on mobile. Mobile will be the starting point for Netflix gaming, but we can expect to see games on other platforms as well as they experiment in the medium. Clearly, it's very mature.

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Mobile Mobile Mobile Gaming Games 52

CG Spectrum

JUNE 10, 2024

3D Modelling 3D Animation FX Concept Art 2D Animation Game Design Game Programming 3D Modelling: Shaping Virtual Worlds “3D modelling is a rewarding career where you get to bring concepts and 2D imagery to life, sculpting personality and story into characters, objects, and environments.

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Film Animation Animation Concepts 52

Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space. Nebojsa Radovic.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

JUNE 3, 2024

They test around 1,000 prototypes each year, demonstrating their dedication to exploring a wide array of concepts. Hyper-casual games, known for their simplicity and mass appeal, experienced explosive growth in the mobile gaming market. Despite this extensive prototyping, only about 0.4%—approximately

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Prototyping Studios Mechanics Game Development 52

Deconstructor of Fun

JANUARY 13, 2021

In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. While Hypercasual games IAP is very modest, the estimated ad revenues are over 3B making this the fourth largest genre on mobile in line with Social Casino. Over 2020, YoY downloads for Hypercasual games went from 7.8B

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. As people were locked down and real-life casinos shut down, casino games on mobile made bank. Casino on Mobile Trends, Demographics, Audience, and IPs. Brazil), staying at home drove demand for casino games on mobile nevertheless. 2021 was a much different year.

Games 52

Games Mobile Mobile Puzzle 52

Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. Also, a Revenue by Strategic Segment graph showcasing a 41% contribution to overall revenues through their mobile gaming portfolio (“Digital”).

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Mobile Mobile Feature UX 52

Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. It’s no surprise to any readers of this newsletter that Apple set off a nuclear warhead into the heart of the mobile games business with IDFA deprecation, under the thin veil of user privacy.

Mechanics 52

Mechanics Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JANUARY 24, 2023

TWIG #216 Ubisoft Staff Threatens to Strike over 4-Day Work Week / Laying out the Bull case for Mobile ? Moreover, different thematics appeal to different people – mobile games will relaunch the same game with a reskin (ex: change the dragons to fairies ), to attempt to appeal to a broader audience. Signups liver January 25th!

Games 52

Games Point and Click Asset Balance 52

Keith Burgun

JUNE 7, 2022

The core of my conception of aesthetic gacha-ism is the commodification of games : both in how they are produced, the rules, the experience, the way it’s talked about. Of course mobile F2P gacha games are the absolute peak level of this sort of stuff, but it bleeds out and infects everything else too, more and more, year after year.

Point and Click 40

Point and Click Mechanics Game Design Game Designer 40

Deconstructor of Fun

NOVEMBER 6, 2023

To shed light on these post-merger challenges, Chris takes a moment to revisit and explain the foundational concepts underlying the most prevalent deal types. This shift became particularly prominent after the IDFA (Identifier for Advertisers) changes, which really shook things up in the industry. What's behind this shift?

Games 52

Games Data Communications Build 52

Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. This concept is similar to a Battle Pass (Fortnite) or Gold Pass (Clash of Clans), and typically found in core and midcore games. Turns out we all had some time to play it. Obstacles are low complexity. Puzzle Pass.

Puzzle 52

Puzzle Mechanics Content Data 52

Deconstructor of Fun

NOVEMBER 3, 2023

A 10-year gaming industry veteran, leading game development teams focused on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers, and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

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Mobile Mobile Mobile Gaming Games 113

Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

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Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. 2020 was a very good year for mobile games. Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy. It made $5.1

Puzzle 52

Puzzle Mobile Mobile Games 52

Deconstructor of Fun

NOVEMBER 2, 2023

A 10-year gaming industry veteran, leading game development teams focussed on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

Mobile 52

Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

JUNE 13, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. I think the “smaller Apple Arcade” concept is a bit of a red herring. So, setting their sites on a subscription-based offering on mobile does sound like a more approachable business that Netflix would consider.

Mobile Gaming 52

Mobile Gaming Games Mobile Mobile 52

Game Designing

JULY 30, 2023

Selection of programs offered include: Advertising Animation and Visual Effects Game Development Graphic Design Motion Pictures and Television 2. Selection of programs offered: Animation Interactive Media Motion Design Production Design Advertising Film 6. Many of its graduates have gone on to work for prestigious organizations.

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Film Animation Animation Art 52

Deconstructor of Fun

JANUARY 16, 2025

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. What does the influx of e-commerce ad dollars mean for gaming?

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Mobile Gaming Mobile Mobile Advertising 52