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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements. Strangely, the event was its least successful in September, when Transformers One was released in theatres.

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So, how is the European games market doing? Plus 20 years of PEGI

PreMortem.Games

Most people play on their mobile phone (68%), followed by console (58%) and PC (48%). PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” million players.

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Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items

PreMortem.Games

Moreover, notable AAA PC and console games are now expanding their reach to mobile platforms, seeking to attract a broader player base, while simultaneously exploring opportunities for cross-platform integration. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest.

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Is Microsoft buying Activision market share?

Gamesbrief

That would include Nintendo, advertising, Steam, platforms in other large territories such as China and direct-to-consumer offerings such as Blizzard’s World of Warcraft , Hearthstone and Overwatch. Sometimes, the platforms that we think are big… are not as big as we think.

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Bucking the Recession in Mobile Gaming

Deconstructor of Fun

As device specs and internet bandwidth keeps on improving it might be a matter of time before we start seeing certain mobile gaming genres in direct competition against the PC and Console platforms that offer outsized value through their subscription services. The mobile gaming market is mature yet constantly evolving.

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

Mobile games command a dominant 67% share of global gaming ad spend, with PC and console games trailing at 28%. In today's market, where digital advertisers face many challenges in effectively reaching their target audiences, the trend is shifting towards catering to casual gamers.

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SEGA has released a brand new Sonic Superstars animated short film called Trio of Trouble

Game Development News

SEGA has released a new animated short film as part of the advertising for Sonic Superstars - MCV/DEVELOP

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