GamesIndustry.biz

MAY 9, 2024

The user-generated content marketplace Overwolf has snapped up Nitropay. Nitropay, founded in 2017, offers services such as organizing auctions for video advertisements and a customizable video player for websites' ads' instream and outstream. While the exact amount was not provided, the acquisition is said to be an eight-figure deal.

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Advertising Content 107

GamesIndustry.biz

MARCH 6, 2024

The closure of the gaming and entertainment brand will result in layoffs for 150 full-time employees, with additional contractors and content creators losing a source of income as well. Read more

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Advertising Entertainment Media Content 130

Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) What Are Playable Ads?

Advertising 100

Advertising Mobile Mobile Media 100

GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts. Read more

Advertising 114

Advertising Platformer Content Games 114

GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

Advertising 98

Advertising Content Platformer 98

Deconstructor of Fun

NOVEMBER 19, 2024

Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads. With these tools, they can pivot faster and produce more relevant, dynamic content.

AI 52

AI Mobile Gaming Mobile Mobile 52

PreMortem.Games

JUNE 22, 2023

These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. They are likely to have higher levels of engagement, increased spending on gaming, and a greater inclination towards consuming gaming content.

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Cross platform Platformer Mobile Mobile 104

PreMortem.Games

SEPTEMBER 7, 2023

PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” Parents The report also mentions the 20th year anniversary of the Pan-European Video Game Rating System, better known as PEGI.

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Advertising Games Entertainment Media 104

PreMortem.Games

JANUARY 26, 2024

She highlighted the shift from scheduled TV programs where TV was on between 4 pm and 10 pm when she was a child to on-demand content today. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content. It was a piece about architecture and advertising.

Esports 138

Esports Games Advertising Build 138

Logic Simplified

APRIL 3, 2024

Having an online presence gives a business increased visibility, increased trust, improved customer service, increased brand awareness, and it is also a cost-effective advertising option. A content management system (CMS) is a collaborative software that allows you to use tools to create, modify, and manage your digital presence.

Platformer 105

Platformer Content Code Advertising 105

iXie gaming

AUGUST 12, 2024

These rules might include requirements for certain hardware or software, limits on how games can be designed, or bans on certain types of content. To follow these rules, make sure your game’s content matches the right age group by considering things like violence, sexual content, language, and other sensitive topics.

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Quality Assurance Games Content Data 52

PreMortem.Games

SEPTEMBER 14, 2023

Digitalization has resulted in a glut in gaming content and increased marketing expenses. Large platform companies often initially subsidize third-party content creators to ensure widespread adoption of their technical standards. By charging for installs, Unity is imposing on the cost structure of, especially, smaller devs.

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Engine Engineering Game Engine Platformer 118

Brand Game Development

APRIL 23, 2018

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Making Early Content.

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Build Dev Advertising Games 130

PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

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Demo Mechanics Games Bug 239

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. Between one job and another I always tried to include some type of content related to games.

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Dev Advertising Internet Development 163

Brand Game Development

APRIL 2, 2018

Based on my observations, social proof – how people react to content – is more important than keywords. That means their content is prioritized on social media and on search engines. Even people who curate content online are not immune to it. They rely on search engines and social media as sources for their content.

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Internet Advertising Media Data 130

Deconstructor of Fun

JULY 23, 2024

Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. The two main flavors are subscription bundles (Xbox Game Pass, Apple Arcade) and user-generated content aka UGC (Roblox, Fortnite Creator). For YouTube, advertising revenue can be directly attributed to videos.

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Platformer Content Advertising Puzzle 64

Big Games

SEPTEMBER 14, 2021

Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization. In an interview, a popular game app company has stated that the revenue generated by them are mostly from the advertisements.

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Mobile Gaming Mobile Mobile Advertising 52

Logic Simplified

SEPTEMBER 18, 2023

This model allows players to download and play the game for free but charges for additional game features or content. These can be one-time purchases, like a new character skin or unlocking new levels, or they can be recurring subscriptions that unlock premium features or exclusive content. The same goes for video games.

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Games Game Developer Game Development Content 105

Deconstructor of Fun

JUNE 24, 2024

Mobile Marketing Trends Mobile marketing has become increasingly sophisticated, with a growing emphasis on building lasting user relationships and leveraging user-generated content. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.

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Mobile Mobile Games Mobile Gaming 75

iXie gaming

JUNE 16, 2023

This feature enables players to acquire additional content, power-ups, upgrades, or cosmetic items in exchange for a fee. In-Game Advertising By employing this astute strategy, developers can effectively monetize their HTML5 games by seamlessly integrating advertisements.

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Development Advertising Games Data 52

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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Advertising Studios Mobile Gaming Mobile 52

iXie gaming

FEBRUARY 2, 2024

Providing regular updates, incentivizing events, and delivering fresh content are some common strategies adopted to keep players engaged. This strategy also has a hidden advantage for advertisers in obtaining new users by displaying their ads on games. Also, user retention is equally essential for revenue generation.

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Mobile Gaming Mobile Mobile Games 52

Game Daily

DECEMBER 1, 2022

The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5. This analysis was limited to static ads only.

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Advertising Mobile Gaming Mobile Mobile 52

CG Spectrum

JUNE 20, 2023

About Alt VFX (or Alt+) Alt VFX is a small, independent VFX and post-production company doing large-scale projects in film, television, and advertising. Her first big break was at a small agency doing uninspiring advertisements for late-night TV. Job applications didn't work for Genevieve, so she sought an internship.

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Film Advertising Software Studios 98

Game Daily

NOVEMBER 28, 2023

Reflecting a common complaint about mobile game advertising, 72 percent of all respondents state it’s important to see actual gameplay footage in ads when deciding to install a game or not. Advertising remains the most successful discovery method for most players, with nearly half saying they rely on ads to choose their next game.

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Mobile Gaming Mobile Mobile Advertising 52

Brand Game Development

APRIL 9, 2018

These two articles don’t share much overlap in content past this point. Try to help them make content, whether that be through an interview, a review, a live-stream, or even just a well-written press release. When you’re starting with absolutely no traffic, either this or advertising is your best bet. Advertise.

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Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

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Advertising Mobile Gaming Mobile Mobile 52

Cocos

JANUARY 12, 2024

Extended iteration, dozens of different platforms, numerous online project validations, extensive user device coverage, continuous issue fixes, and detailed optimizations have made Cocos Runtime a mature, high-performance, highly available, multiple instances, and secure commercial mini-game and interactive digital content runtime SDK.

Platformer 52

Platformer Point and Click Engine Engineering 52

Filmustage

JULY 31, 2023

Influencer impact: Celebrities, critics, and popular content creators can leverage their substantial follower base to boost a film's popularity. ? Targeted advertising: Social media platforms collect vast amounts of user data, allowing for highly targeted and personalized promotional campaigns. ?

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Film Media Content Platformer 52

Wolffire Blog

MARCH 16, 2023

Support Wolfire in its goal to create more games and exciting content by checking them out! Added an advertisement for Receiver 2 in the pause menu, can be completely disabled via settings. We are thrilled to announce a new update for Receiver, just in time for a sale on all of our titles and additions of new bundles.

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Advertising Bug FPS Scripting 52

Jesper Juul

SEPTEMBER 30, 2021

Table of Contents. Playful Strategies in Print Advertising. Here’s the new Eludamos special issue on Playfulness across Media , edited by Jan-Noël Thon. Perspectives. Introduction: Playfulness across Media. Jan-Noël Thon. The Meaning of Playfulness: A Review of the Contemporary Definitions of the Concept across Disciplines.

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Media Advertising Concepts Editing 40

Logic Simplified

FEBRUARY 5, 2024

Knowing the age, gender, location, income level, and other characteristics of potential players allows them to make sure that their games are targeted to specific groups and that the game content resonates with their audience. Demographic information also influences game design decisions.

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Education Educational Data Game Developer 97

Game Errors

APRIL 26, 2023

In addition, some streaming services may block access to their content if they detect that you are using a VPN. It’s also worth noting that not all streaming services actively block VPN usage, so you may be able to use a VPN to access content that is otherwise unavailable in your region.

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Internet Data Advertising Content 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

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Advertising Data Platformer Mobile 52

Game Daily

NOVEMBER 19, 2023

With Web Shop and the Partner Network, Xsolla offers new ways for developers to provide value back to their communities and top content creators, who also have the chance to get more deeply involved with the games and franchises they love. ” For more information, go to Xsolla.

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Cross platform Games Platformer Mobile Gaming 52

Deconstructor of Fun

AUGUST 21, 2023

Dozens of copies of the same sniper rifle with slightly different stats is a cheap way to extend content, and players willingly grind for hours to get a rifle with +5% damage. Producing enough content for both PvP and PvE requires entirely separate pipelines that creates anti-synergy. Hero mode will need to build all this out.

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Co-op Content Esports Advertising 52