Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

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Brand Game Development

MAY 7, 2018

On top of that, it’s populated largely by young people who are resistant to advertising. You don’t have to spend money on advertising like Facebook. It also doesn’t help that the advertising system, despite being managed on Facebook’s website, doesn’t give you the same bang for your buck.

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Brand Game Development

AUGUST 24, 2020

You’ll be asked to enter the following: List Name – I use Brandon the Game Dev Newsletter. You’ll very soon be receiving updates from Brandon the Game Dev. Once you’re happy with the basic colors, fonts, and spacing of your template, click on the Content button to see all the things you can put into your mailer.

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Ask a Game Dev

MARCH 22, 2024

Putting in advertisements for other DLCs is fine as long as it isn't too much , because that typically won't drive (many) players away. It isn't worth it to shoot our own sales in the foot like that. Join us on Discord ] and/or [ Support us on Patreon ] Got a burning question you want answered?

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Brand Game Development

APRIL 2, 2018

Based on my observations, social proof – how people react to content – is more important than keywords. That means their content is prioritized on social media and on search engines. Even people who curate content online are not immune to it. They rely on search engines and social media as sources for their content.

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Brand Game Development

APRIL 9, 2018

These two articles don’t share much overlap in content past this point. Try to help them make content, whether that be through an interview, a review, a live-stream, or even just a well-written press release. Please refer to Setting Up Social Media as a Board Game Dev: A Primer Course for more information. Advertise.

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Grid Sage Games

DECEMBER 19, 2024

In terms of both technical achievements and content expansion, 2024 was a huge year for Cogmind… but first, the traditional opening collage, a quick visual summary of the year: Selection of images from the past year of Cogmind-related development as posted on this blog, forums, and social media (larger size here ). Including art!

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PreMortem.Games

SEPTEMBER 14, 2023

Digitalization has resulted in a glut in gaming content and increased marketing expenses. By charging for installs, Unity is imposing on the cost structure of, especially, smaller devs. Large platform companies often initially subsidize third-party content creators to ensure widespread adoption of their technical standards.

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Brand Game Development

MARCH 9, 2018

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. If you run a blog or website, create a backlog of content to last you through the campaign. If you do, though, it never hurts to up your advertising budget or double down on outreach. Click here.

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Brand Game Development

FEBRUARY 23, 2018

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. You can do this through passive means such as advertising or active means such as social media and conventions. You can also get on blogs, podcasts, and live-streams by helping other content creators out.

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Brand Game Development

NOVEMBER 3, 2017

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. 9: My social media approach was untargeted and used suboptimal content. Board game and card game content. 10: My attempts at advertising were ineffective and untested. Click here.

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Brand Game Development

SEPTEMBER 9, 2019

Related articles: How to Choose & Use a Board Game Marketing Strategy that Works How to Use Content Marketing to Sell Board Games How to Rise Above the Noise of the Internet & Get Noticed How to Generate Traffic for Your Board Game Website. The post A Crash Course in Board Game Development appeared first on Brandon the Game Dev.

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Brand Game Development

JANUARY 2, 2018

They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. I’ve tried a variety of advertising, as well, but I’m definitely going to get farther away from that as traditional advertising doesn’t seem to work as well as I’d hope.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. Will CPMs fall enough to offset the impact on CPIs for most advertisers? Possibly, for some advertisers. Of course, acquisition will become more difficult for many advertisers, too. Not really.

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Brand Game Development

MARCH 19, 2018

Some common marketing strategies include paid advertising, relationship marketing (customer loyalty), undercover/stealth marketing, cause marketing, word-of-mouth, and internet marketing. I’ve mentioned this before in How to Get Big on Twitter as a Board Game Dev and A Crash Course in Board Game Marketing & Promotion.

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Deconstructor of Fun

APRIL 8, 2024

To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). 54 people working on free-to-play and freemium apps participated. conversion may provide a sense of lower risk.

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Ask a Game Dev

JUNE 4, 2024

Place and advertise the clues to the puzzle goal within the environment. One good strategy in puzzle design, in my experience, is to provide a secondary optional bonus puzzle that uses the same rules as the puzzle on the critical path, but provides some additional content or reward to the player for completing it.

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Ask a Game Dev

MAY 11, 2023

They can choose to give those preview copies to whoever they wish - news sites, bloggers, streamers, content creators, or whoever. That is the tradeoff to the publisher - their marketing department wants their advertising to reach the target audience for their upcoming games.

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Ask a Game Dev

DECEMBER 20, 2022

Place and advertise the clues to the puzzle goal within the environment. One good strategy in puzzle design, in my experience, is to provide a secondary optional bonus puzzle that uses the same rules as the puzzle on the critical path, but provides some additional content or reward to the player for completing it.

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Puzzle Playtesting Advertising Dev 52

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

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Deconstructor of Fun

NOVEMBER 25, 2024

And meta-game systems such as leader-boards, events, and battle passes need to be interesting enough to scale for months and months — ideally with very little new content needed to be developed by the publisher. Experience with idle games — making a repetitive action seem fun and not taxing — is key.

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Game Dev Unchained

FEBRUARY 2, 2022

You are now a valuable asset that can utilize the same toolset that you have obtained throughout your career and am able to jump to other mediums like movies, architecture, and advertisement seamlessly. That is because, real-time technology are openly being used in all industries and the demand is only growing.

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Deconstructor of Fun

APRIL 12, 2023

Supercell attempted to fight this trend by building better tools and a greater focus on user-generated content. This is great news, as their key franchises desperately need more content more often. But it’s not worth asking game devs to show up in person. #7 We’re bullish about the potential for growth unlocked by this decision.

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PreMortem.Games

DECEMBER 24, 2024

He started his career in advertising, but the world of video games always held his real interest. Financial success Solo dev Tuomas Auronen , operating under the name Redbeak Games , looks pretty relieved three days after the launch of his game Mortal Glory 2. Here Below is an attempt to pool resources between small devs.

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Deconstructor of Fun

APRIL 2, 2022

Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio. Mobile gaming megatrends Eric Seufert, Mobile Dev Memo. But solid examples of this happening were not clear.

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Deconstructor of Fun

JUNE 6, 2022

Before jumping into how they work, it’s worth understanding why Passes have become such a popular feature among devs and players. They involve player skill and time spent, so the contents are perceived as more meritocratic and effort-based than a direct purchase. I get THIS MANY CONTENT for this little money!? You’ve got a deal!

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Deconstructor of Fun

SEPTEMBER 19, 2022

A low Lifetime Value per User (LTV) puts more weight on having a low Cost per Install (CPI) to get a positive Return Over Advertising Spending (ROAS). Additionally, the Puzzle genre is not suitable for brand/content creator marketing, one of the key Supercell marketing and distribution strengths. The full post can be found here.

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Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water. Model 3: Early Stage Bets.

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Ask a Game Dev

SEPTEMBER 7, 2023

Are you going to advertise it somehow? Marketing a game requires a team of full-time employees to put together the content designed to get attention and garner interest. Beyond that, how do you convince them that your game is worth spending $60 on?

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Game Daily

NOVEMBER 24, 2023

The complaint states: “Roblox advertises its product as ‘family friendly’ despite rampant inappropriate and predatory conduct.” Founder Alexandra Walsh commented: “There’s a misperception that Roblox is safe – the brand has a bit of a halo around it due to the company falsely advertising itself that way to parents.”

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Radiator Blog

JUNE 30, 2022

CONTENT WARNING 1: I mention a suicide from a century ago. CONTENT WARNING 2: the game is rather explicit, but I've kept the imagery in this post relatively tame, at a semi-NSFW / soft-R rating. Moreover, in the case of sex clubs, the patron himself simultaneously becomes the advertised adventure."

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