GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.

Advertising 116

Advertising Platformer Content Games 116

GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

Advertising 98

Advertising Content Platformer 98

Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

Advertising 52

Advertising Games Dev Media 52

Deconstructor of Fun

JULY 23, 2024

Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. While game marketplaces like Steam and Itch.io

Platformer 64

Platformer Content Advertising Puzzle 64

PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

Demo 239

Demo Mechanics Games Bug 239

PreMortem.Games

JUNE 22, 2023

These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. More than one platform Almost half of all gamers actively play on more than one platform.

Cross platform 104

Cross platform Platformer Mobile Mobile 104

PreMortem.Games

SEPTEMBER 14, 2023

Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. Digitalization has resulted in a glut in gaming content and increased marketing expenses. And larger publishers already locked into the platform now face increased costs to their titles.

Engine 118

Engine Engineering Game Engine Platformer 118

PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

Dev 163

Dev Advertising Internet Development 163

Cocos

JANUARY 12, 2024

Mini-Game Runtime In China, many popular mini-game platforms, such as WeChat, Douyin (TikTok), QQ, and Kwai, have opted for Mini-Game Runtime technology architecture rather than the traditional H5/Webview as their runtime environment. Rich content sources, compatible with mainstream H5 engines all over the world.

Platformer 52

Platformer Point and Click Engine Engineering 52

Filmustage

MAY 3, 2023

Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.

Film 52

Film Platformer Indy Communications 52

Filmustage

MAY 3, 2023

Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.

Film 52

Film Platformer Indy Communications 52

Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. Take influence from viral trends on media platforms, such as TikTok, but remember that these trends won’t stay around forever.

Mobile Gaming 275

Mobile Gaming Mobile Mobile Mechanics 275

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. The match3 puzzler Best Fiends demonstrates this well.

Mobile Gaming 48

Mobile Gaming Mobile Mobile Games 48

Deconstructor of Fun

NOVEMBER 25, 2024

In an ever-chaotic gaming business, Telegram seems to finally be a platform where a studio can launch with self-determination and have a real shot at a profitable game. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented. In fact, a reported 20% of Telegram users engage with games.

Games 52

Games Platformer Balance Mobile 52

Deconstructor of Fun

JUNE 24, 2024

Overall downloads have declined on both iOS and Android platforms , with Play Store downloads seeing a more significant drop. At the same time, we’ve seen a strong push for off-store payment with platforms like Xsolla onboarding clients across the industry. Sources: Sensor Tower State of Gaming 2024 Data.ai

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Brand Game Development

SEPTEMBER 9, 2019

Related articles: How to Choose & Use a Board Game Marketing Strategy that Works How to Use Content Marketing to Sell Board Games How to Rise Above the Noise of the Internet & Get Noticed How to Generate Traffic for Your Board Game Website. Talking to people is often the difference between selling a game and not selling a game.

Game Developer 130

Game Developer Game Development Development Game Design 130

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Deconstructor of Fun

JANUARY 31, 2023

Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.

Mobile Gaming 126

Mobile Gaming Mobile Mobile Games 126

Brand Game Development

MAY 22, 2017

A little bit of clarity and little bit of genuineness go a long way on this platform. The first is what I call Content Mix. Having great content is half the battle. In fact, that’s much of the magic of the platform and why it’s so great for building a robust network. It’s too soon. Trending tags.

Dev 130

Dev Games Advertising Point and Click 130

iXie gaming

AUGUST 12, 2024

The gaming world is always changing and growing, but it also has to deal with many rules that vary by platform and region. By carefully checking if a game meets legal and platform requirements, it ensures that the game can be released, helps build player trust, and reduces risks. Age Ratings Protecting kids is very important.

Quality Assurance 52

Quality Assurance Games Content Data 52

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

FEBRUARY 26, 2024

The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. Platforms see that apps are their new growth engine. But sadly, it’s not. Not games.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Games 80

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

AWS Games

FEBRUARY 15, 2024

An artist working in a content production application needs access to all files on the GFS volume regardless of their global location and needs to work with files at resolutions up to 4K without any performance lag. Similarly, advertising agencies create commercials, digital advertisements and marketing campaigns.

Media 116

Media Data Asset Localization 116

Filmustage

JULY 31, 2023

Global reach: Social media platforms break geographical barriers, allowing film promotions to reach audiences worldwide instantly. ? Influencer impact: Celebrities, critics, and popular content creators can leverage their substantial follower base to boost a film's popularity. ?

Film 52

Film Media Content Platformer 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

Advertising 52

Advertising Data Platformer Mobile 52

Deconstructor of Fun

APRIL 12, 2023

Our opinion on why is in line with Ilkka’s words above The lack of successful new game launches by Supercell stems mainly from the fact that all their games after Brawl Stars only offered incremental innovation over products that already existed in mobile , instead of a more disruptive proposal on the platform. Quite the contrary.

Mobile 118

Mobile Mobile Engine Engineering 118

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.

Build 98

Build Advertising Mobile Gaming Games 98

iXie gaming

JUNE 16, 2023

Traditionally, game development necessitated the use of intricate and platform-specific software. However, HTML5 games have emerged as a game-changer, offering unparalleled cross-platform compatibility and effortless accessibility across a wide range of devices, eliminating the need for dedicated installations or plugins.

Development 52

Development Advertising Games Data 52

Deconstructor of Fun

APRIL 8, 2024

To get an indication if this may be happening in practice, the survey asked respondents for their preferred monetization configuration (assuming advertising revenue is the same) among the following options: A. In a cross-platform free-to-play future that becomes all the more important! conversion may provide a sense of lower risk.

Data 98

Data Advertising Cross platform Mobile 98

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

PreMortem.Games

APRIL 28, 2023

Top image: Stray Gods by Summerfall Studios, trailer by Derek Lieu Twitter is not a good place to advertise to potential customers, but it is good for connecting to people in the game industry like scouts, publishers, streamers, press, etc. So let’s talk about how to make a good trailer specifically for Twitter.

Media 104

Media Point and Click Games Clipping 104

Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla. The post Xsolla grows digital payment services for games appeared first on GameDaily.biz | We Make Games Our Business.

Cross platform 52

Cross platform Games Platformer Mobile Gaming 52

iXie gaming

APRIL 24, 2023

We will cover everything from the unique advantages of creating games for the metaverse, things you need to know about metaverse gaming platforms , to the challenges that game developers must navigate to succeed in this emerging frontier.

Game Developer 52

Game Developer Game Development Development Educational 52

Played with Fire

AUGUST 26, 2024

New platforms for VR games are emerging, and the number of games is growing rapidly. Your favorite content creators – Theyre using VR too! Its no secret that advertising is the key to commerce, so its no surprise that the rise of VR influencers is accompanied by an increase in consumers who want to buy their own headset.

Technology 52

Technology Point and Click Advertising Educational 52

iXie gaming

APRIL 24, 2023

Roblox arrived at the gaming scene at a time when user-generated content in games was mostly uncharted territory. Fast forward to today, and Roblox has pioneered the tools and economy around the user-generated content model, making it one of the most successful ongoing gaming platforms in the process.

Game Developer 52

Game Developer Game Development Development Games 52

Deconstructor of Fun

MAY 13, 2020

Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. Not to mention spending data once you hook into their platforms. What caused their shift into mobile gaming? Email Address.

Mobile Gaming 52

Mobile Gaming Data Mobile Mobile 52