Advertising Content Racing 
Game Refinery
MARCH 27, 2025
Two people who know all this too well are Kalle Heikkinen, Market Insights at Liftoff Intelligence, and Altti Fromholdt, Content Creator at Liftoff Intelligence. Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements.
Game Refinery
MAY 4, 2023
Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. These mechanics are unconventional for a racing game but aren’t surprising. This has led to some wildly unusual combinations.
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PreMortem.Games
APRIL 11, 2023
Top 10 Games By Downloads The top 10 downloaded games of Q1 2023 shows a couple of old-timers that don’t want to give up their positions: Going Balls , Bridge Race , Car Games 3D: Car Racing , Tall Man Run and Race Master 3D – Car Racing. You can read about these games in more detail here.
Deconstructor of Fun
JUNE 24, 2024
Racing Games: In contrast, racing games have shown modest growth, especially in regions like India and the Middle East, suggesting emerging markets' potential for specific game types. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.
Game Daily
MAY 19, 2023
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.
Logic Simplified
FEBRUARY 5, 2024
Needless to say, Demographics like age, race, ethnicity, gender, income, education, and employment provide valuable insights that guide game development companies during the process of creating, marketing, and maintaining games. Demographic information also influences game design decisions.
Deconstructor of Fun
JANUARY 17, 2023
In terms of revenue, the genres that took the most damage were: #1 Racing (revenue -28%, downloads +8%) The genre was down early a third down due to a decline across all titles. And unlike Racing, Shooter games also generally saw a decline in downloads as well. while the net revenues declined by 11% to $38.2B. Until next week. ?
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