Advertising Editing Mechanics 
Brand Game Development
APRIL 23, 2018
In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Smart Advertising.
Deconstructor of Fun
JANUARY 16, 2025
>> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. Each trend offers actionable insights for marketers, developers, and advertisers navigating the ever-changing landscape of mobile gaming and digital advertising.
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Brand Game Development
JANUARY 2, 2018
With various other developers, I’ve talked about all the different parts that go into making a board game: the core engine , the mechanics , rules , and storytelling / internal narrative. They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them.
Deconstructor of Fun
MAY 20, 2020
Edited by Adam Telfer. The match 3 success trifecta generally consists of: a fun core match mechanic a good metagame with a clean sense of progression a new feature or innovation that brings something different to the space. HDP chose a “collapse” mechanic as their core (similar to Lily’s Garden, Toy Blast, or Toon Blast).
Deconstructor of Fun
JANUARY 31, 2021
Likewise, states like Pennsylvania (edit: already allow real money gambling) and Michigan are moving to allow real money gaming (RMG), further squeezing the free-to-play casino audiences while also potentially creating new opportunities for social companies to expand into RMG. This will allow them to hold on to their existing player base.
CG Spectrum
JUNE 10, 2024
FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.
Deconstructor of Fun
APRIL 25, 2022
This post is written by the fantastic Game Bakery substack team of Chase, Zixuan, Haiyin, Caitou, Fish, Amy, Chow, Jing, Wanzi and edited by Caitou, Rob. The game won over millions of gamers with the adorable Cookie characters and a perfect mashup of RPG and Build & Harvest mechanics. Accumulative Damage Mechanism.
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