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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. This has led to some wildly unusual combinations. Genshin Impact’s turn-based TCG minigame, Genius Invocation.

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Analysis • Unity’s decision to raise its prices should not come as a surprise

PreMortem.Games

Even as creatives in other entertainment industries continue to fight to make fair wages, a new front has opened in gaming as developers figure out what to do about Unity’s new fee structure. Starting in January 2024, Unity will introduce what it calls a ‘Runtime Fee’. billion last year.

Engine 118
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In a Privacy-Centric World, Creative is More Important Than Ever

Deconstructor of Fun

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

Mobile 59
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Tips For Writing a Video Game Story That WORKS

The Bottom Feeder

In other words: Is your story so good that people give you free advertising? And word-of-mouth is the best advertising.) During those hours of walking and fighting (and, in Baldur's Gate 3, searching 20000 identical crates), players will forget a ton of story. Meme your characters? Cosplay as your characters? Then it's good.

Writing 88
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VR Technology – hot or not?

Played with Fire

Fighting your fears or taking a walk through your future home before the foundation is even laid? Its no secret that advertising is the key to commerce, so its no surprise that the rise of VR influencers is accompanied by an increase in consumers who want to buy their own headset. No problem!

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The State of the Mobile Games Market in 2023

Deconstructor of Fun

The decline of the whole genre in the Western markets was caused by a decline in two of the most significant sub-genres: Brawlers and Fighting Games. . #3 Action Games (revenue -18%, downloads +11%) This is a very broad genre with lots of different sub-genres from MOBAs to Runners. The Brawlers sub-genre is pretty much Brawl Stars.

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Sony’s State of Play 2022- Delving into the Exclusivity  

iXie gaming

It was a 20-minute-long video release that featured a few new trailers and some advertisements for some exclusive Sony content. Bandai Namco had previously teased the release of the new entry in the long running fighting series as we get our first impressions on Tekken 8. Like a Dragon Ishin.