Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. Also, a Revenue by Strategic Segment graph showcasing a 41% contribution to overall revenues through their mobile gaming portfolio (“Digital”).

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Deconstructor of Fun

JUNE 3, 2019

There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Most mobile players don’t have the commitment to dig deeper to figure out how it works on their own. Players get matched with another player’s team to fight an AI-controlled battle against it.

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Puzzle Feature Build Balance 52

Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Almost all Social Casino titles have fought for market share by staying safe and delivering authentic casino experiences on mobile. And today’s mobile gamer definitely prefers the former.

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Deconstructor of Fun

DECEMBER 11, 2019

The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. Source: Mobile Gaming Industry Analysis for H1 2019. A graph showing who’s converting the best on hypercasual supply during 2018.

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Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres. This analysis is also brought to you by ironSource.

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Mechanics Platformer Studios Data 52

Deconstructor of Fun

SEPTEMBER 19, 2022

A low Lifetime Value per User (LTV) puts more weight on having a low Cost per Install (CPI) to get a positive Return Over Advertising Spending (ROAS). After a successful Boss fight, the player was shipped off to the next island. This is extremely difficult to achieve in the puzzle genre due to the strong competition to acquire users.

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Deconstructor of Fun

JULY 30, 2020

Tim Sweeney, the CEO and founder of Epic Games, has been one of the few vocal critics of Apple and Google for misusing “monopolistic” positions of power on their respective mobile phone platforms. For example: Google’s use of user interface barriers with scary pop-ups when end-users try to download an Epic mobile app store for Android.

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Game Daily

MARCH 10, 2023

How does the tower defense (TD) genre – generally associated with casual, mobile gaming – fit into the Web3 world? But Omega Royale, which began development three years ago, will be a ten-player fight to the death, in which players individually take on waves of enemies, but must also send baddy boosts against human players.

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Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). To make sure you don’t miss on all of the ?content

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Balance Content Mechanics Mobile 52

Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. It’s no surprise to any readers of this newsletter that Apple set off a nuclear warhead into the heart of the mobile games business with IDFA deprecation, under the thin veil of user privacy.

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Game Daily

NOVEMBER 24, 2023

The company has countered by insisting it will fight the suit in court. The complaint states: “Roblox advertises its product as ‘family friendly’ despite rampant inappropriate and predatory conduct.” million daily active users – up from 14 million daily active users in 2016.

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Fighting Advertising AI Media 87

Deconstructor of Fun

JUNE 13, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. So, setting their sites on a subscription-based offering on mobile does sound like a more approachable business that Netflix would consider. These games could be a console, pc, or mobile. Why pay $17.99?

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