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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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The State of the Mobile Games Market in 2023

Deconstructor of Fun

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B A game that really fell during 2022 losing nearly half of its revenues in the process.

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Analysis • Unity’s decision to raise its prices should not come as a surprise

PreMortem.Games

Even as creatives in other entertainment industries continue to fight to make fair wages, a new front has opened in gaming as developers figure out what to do about Unity’s new fee structure. Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds.

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Supercell’s Strategic Initiatives that Will Transform the Company

Deconstructor of Fun

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

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Google x Deconstructor of Fun Istanbul Event: Highlights and Videos

Deconstructor of Fun

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

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2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H!

Deconstructor of Fun

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. Also, a Revenue by Strategic Segment graph showcasing a 41% contribution to overall revenues through their mobile gaming portfolio (“Digital”).

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Four Reasons Why the Hypercasual Gold Rush is Coming to an End

Deconstructor of Fun

The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. Source: Mobile Gaming Industry Analysis for H1 2019. A graph showing who’s converting the best on hypercasual supply during 2018.

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