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In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.
The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.
In other words: Is your story so good that people give you free advertising? And word-of-mouth is the best advertising.) During those hours of walking and fighting (and, in Baldur's Gate 3, searching 20000 identical crates), players will forget a ton of story. Portal was a solid 2 hour puzzle game. Meme your characters?
Clash Quest is Supercell’s most recent attempt at disrupting the puzzle category through titles like Smash Land , Spooky Pop, and Hay Day Pop , each of them trying to achieve success from different angles. Clash Quest 101 In terms of gameplay, Clash Quest can be categorized as a blast-based midcore Puzzle game with some RPG components.
The decline of the whole genre in the Western markets was caused by a decline in two of the most significant sub-genres: Brawlers and Fighting Games. Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. The Brawlers sub-genre is pretty much Brawl Stars.
Rush Wars was the PvE version of Clash Royale in the Boom Beach setting Clash Quest was Legend of Solgard in the Clash setting Hay Day Pop was a puzzle and decorate game with Hay Day IP Everdale is a Hay Day Derby feature as a game Clash Mini is the most innovative one. It’s Team Fight Tactics for casuals. Quite the contrary.
Hub worlds are coming In addition to trying to acquire properties in other genres, apps will likely try to appeal to players from other genres, particularly puzzle and casual , with popular features like explorable hub worlds, homes, and other custom design areas. This will allow them to hold on to their existing player base.
This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. This can be seen in the image below, where Simulation, Merge Puzzle and MOBA titles from Big Fish and Plarium are currently in soft-launch.
For example, keep it simple for an older player of a casual puzzle game versus a hardcore gamer who understands managing resources and more complex systems Game economists must be careful to balance monetization techniques without blocking the fun. Each different game audience needs a different economy.
Many people say that Cookie Run: Kingdom chose a very smart setup - on one hand, it has a vast universe with long histories, legends, power struggles, supernatural forces, and the eternal fight between good and evil; on the other, cookies are the sweet dessert that we see every day and associate with holiday, celebration, and happiness.
But with an increasing number of hypercasual games fighting for the same audience with often very similar visuals, gameplay motivations and marketing tactics, IPMs are bound to suffer and therefore indicating market saturation. Hypercasual IPMs have started to flatten towards the end of 2019.
Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. the second piece of the puzzle. Source: BoomBit Q1 2019 results summary presentation.
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