Advertising Fighting Puzzle 
Deconstructor of Fun
JUNE 3, 2019
The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).
Deconstructor of Fun
DECEMBER 19, 2022
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.
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The Bottom Feeder
OCTOBER 9, 2024
In other words: Is your story so good that people give you free advertising? And word-of-mouth is the best advertising.) During those hours of walking and fighting (and, in Baldur's Gate 3, searching 20000 identical crates), players will forget a ton of story. Portal was a solid 2 hour puzzle game. Meme your characters?
Game Refinery
MAY 4, 2023
In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.
Deconstructor of Fun
JANUARY 17, 2023
The decline of the whole genre in the Western markets was caused by a decline in two of the most significant sub-genres: Brawlers and Fighting Games. Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. The Brawlers sub-genre is pretty much Brawl Stars.
Deconstructor of Fun
APRIL 12, 2023
Rush Wars was the PvE version of Clash Royale in the Boom Beach setting Clash Quest was Legend of Solgard in the Clash setting Hay Day Pop was a puzzle and decorate game with Hay Day IP Everdale is a Hay Day Derby feature as a game Clash Mini is the most innovative one. It’s Team Fight Tactics for casuals. Quite the contrary.
Deconstructor of Fun
JANUARY 31, 2021
Hub worlds are coming In addition to trying to acquire properties in other genres, apps will likely try to appeal to players from other genres, particularly puzzle and casual , with popular features like explorable hub worlds, homes, and other custom design areas. This will allow them to hold on to their existing player base.
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