Advertising Game Design Mobile Gaming 
Deconstructor of Fun
NOVEMBER 19, 2024
Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.
Deconstructor of Fun
DECEMBER 5, 2022
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
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Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.
Game Daily
NOVEMBER 28, 2023
The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.
PreMortem.Games
JANUARY 26, 2024
Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.
Big Games
SEPTEMBER 10, 2021
The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
Deconstructor of Fun
NOVEMBER 25, 2024
CASHING OUT: The actual Stars balance a game publisher earns can be reinvested in ads promoting the app , which in theory cuts out a lot of the “middle man” costs necessary for a publisher to pay in standard mobile gaming. Experience with idle games — making a repetitive action seem fun and not taxing — is key.
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