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Outsource to Outshine: Scaling Creativity in Gaming Advertising

Game Developer

There are many aspects to consider when it comes to outsourcing, but it can be hugely beneficial for businesses looking to elevate their advertising game beyond in-house capacity.

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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements. The post Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps appeared first on GameRefinery.

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Assassin's Creed publisher Ubisoft suspends X advertising

Game Developer

The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform.

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Why does EA think in-game ads are better business than a Mandalorian game?

Game Developer

Chasing in-game advertising while canning games like Respawn Entertainment's Star Wars first-person shooter seems downright bananas.

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How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Need help on your board game? Why advertising is good. Think about it.

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How Much You Should Spend on Board Game Advertising

Brand Game Development

A couple of months ago, I asked the readers of this blog to send in answers to the question “ what confuses you most about board game development ?” ” I got a lot of responses, and one of them was about how much to spend on board game advertising. Need help on your board game? Eat villagers.

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Pathfinder dev Owlcat ditches advertising tracking solution after fan backlash

Game Developer

Owlcat said the fan reaction to the AppsFlyer update, which would have allowed it to collect data including IP addresses and OS details, surpassed its worst expectations.