Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.

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Game Biz

JANUARY 24, 2023

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?

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Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .

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iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

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iXie gaming

FEBRUARY 17, 2023

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. These games offer different gaming experiences, target different audiences, and have unique testing requirements for game QA. Games with expensive advertising campaigns.

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Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

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PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

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PreMortem.Games

SEPTEMBER 14, 2023

As you may have noticed from the massive online uproar, game developers are not pleased. Because the fee is based on the number of installs—not monetization like Unreal Engine—developing free-to-play titles is at risk of suddenly becoming much more costly. Moreover, game production is changing rapidly. billion last year.

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Big Games

NOVEMBER 13, 2023

Developing a game is no child’s play! Game developers can vouch that the game development landscape does not look as pretty and exciting as it seems. Months, sometimes years of planning, impending deadlines, trials, and corrections go into creating a video game loved by the targeted audience.

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PreMortem.Games

JANUARY 26, 2024

Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.

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iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

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Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. Traditionally, game development necessitated the use of intricate and platform-specific software.

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Game Daily

AUGUST 21, 2023

The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5

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Game Analytics

NOVEMBER 18, 2022

Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’ You can find their original version here.

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Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. And even if you could, I wonder what this would imply for game development? We don't have to think about in-game purchases or other monetization.

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Game Daily

NOVEMBER 19, 2023

Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. Xsolla is committed to supporting creators and providing them with the tools they need to succeed,” said Chris Hewish, CEO of Xsolla.

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Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. FRUSTRATION: These blog posts can also annoy game executives and senior leaders. We want to make the best new games, period. Quite the contrary.

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The Knights of Unity

JUNE 15, 2020

This is one of the pillars for creating and developing mobile games. Without it, the game would probably not be so well thought out, which could badly affect the return on investment (ROI). Imagine that you are a game developer and you have just finished your game. advertising).

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Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

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Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

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Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Seamless transitioning between key gameplay screens through simple swipe gestures minimises menu drill downs, thereby elevating UX in an area that many mobile games struggle with.

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Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. Many game developers tried “X+Simulation” games.

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CG Spectrum

JUNE 10, 2024

You’ll also develop a broad understanding of the interpersonal and business management skills required to be successful in the creative industry and fine-tune your understanding and knowledge of vital industry theories, processes, and practices. They oversee both the foundation and execution of the game mechanics and overall user experience.

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Deconstructor of Fun

NOVEMBER 6, 2023

As the current Chief Business Officer and Board Member at FunPlus , an independent game developer and publisher, Chris has traversed through a myriad of remarkable roles. This shift became particularly prominent after the IDFA (Identifier for Advertisers) changes, which really shook things up in the industry.

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Deconstructor of Fun

JULY 30, 2020

You have some Web sites, there are commercial businesses, you have an advertising economy, you have a payments processing economy. Great thing about this whole market is as a game developer, you can go around and you can choose the best of all these different components. And there is a big supply chain behind this.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: 2: Their secret sauce is closing the monetization and marketing loop to help developers supercharge growth. #3: This analysis is also brought to you by ironSource.

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Deconstructor of Fun

JANUARY 31, 2023

Then in 2010 when game developers were making more money than they expected, they flipped the script and made Facebook Credits mandatory and exclusive, and demanded a 30% cut. Where is Facebook gaming today? Where is Facebook gaming today? The app stores are playing the same game of chicken.

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Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

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The Knights of Unity

MAY 6, 2020

Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. This Free2Play model generates more than 50% of the global gaming market revenue. Their beginnings reach to the early ’70s, but then they were called arcade games. Firstly, it always is a one-touch game.

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Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.

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Deconstructor of Fun

NOVEMBER 3, 2023

A 10-year gaming industry veteran, leading game development teams focused on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers, and Sims Mobile. Written by Christopher Brousseau.

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Deconstructor of Fun

JUNE 3, 2024

If you’re an indie studio hoping to launch a hit game, you might want to think about partnering up with Voodoo, because they excel at what they do. Here are some impressive stats: Voodoo maintains an average of roughly 100 prototypes in progress at all times, reflecting a massive stream of game development ideas.

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iXie gaming

JANUARY 19, 2024

Top gaming companies have expanded their reach across different platforms, including mobile, console, and PC. This expansion has seen players enjoy their favorite games on their favorite devices at any time they want. An Increase in Women in Gaming The gaming sector has long been dominated by men.

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